Position Details

Type Not Specified

Experience mid

Exp. Years not specified

Education Not specified

Category Data & Analytics

About this role

Lead the marketing analytics efforts by transforming data into actionable insights to drive growth and ROI. Collaborate with cross-functional teams to optimize marketing strategies using advanced analytics.

Key Responsibilities

Lead analytics projects
Develop data models and dashboards
Collaborate with marketing teams
Optimize marketing ROI
Provide strategic insights

Technical Overview

Uses data science, modeling, and visualization tools like Tableau and Power BI, along with SQL, to analyze marketing data, measure performance, and forecast trends.

Ideal Candidate

The ideal candidate is a senior marketing analytics professional with extensive experience in data science, modeling, and visualization tools like Power BI or Tableau. They should possess leadership qualities and be capable of translating data into strategic marketing decisions to enhance performance.

Must-Have Skills

Data ScienceMarketing AnalyticsData ModelingData Visualization

Nice-to-Have Skills

Business IntelligencePredictive ModelingSQLPythonR

Tools & Platforms

TableauPower BIExcelSQL

Required Skills

Data ScienceMarketing AnalyticsData ModelingData VisualizationSQLPythonRTableauPower BIMarketing ROI

Hard Skills

Data ScienceMarketing AnalyticsData ModelingMarketing ROIData Visualization

Soft Skills

LeadershipStrategic ThinkingCollaborationCommunicationProblem-solving

Industry & Role

Industry SaaS

Job Function Data analysis and strategic insights for marketing optimization

Role Subtype Data & Analytics

Tech Domains Microsoft 365, Power BI, Tableau, SQL / PostgreSQL

Keywords for Your Resume

Director of Marketing AnalyticsData ScienceMarketing AnalyticsData ModelingData VisualizationMarketing ROIPower BITableauSQLPythonRData AnalystBusiness IntelligencePredictive ModelingData EngineerMarketing DataData-driven decision makingData insightsMarketing performanceData-driven

Deal Breakers

No experience with marketing analytics tools, Lack of leadership skills, Unwilling to work onsite in Florida, No proficiency in SQL or visualization tools

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