Position Details

Salary $88K – $137K USD / year

Type Not Specified

Experience executive

Exp. Years Not stated

Education Not specified

Category Marketing & Digital Marketing

About this role

USA TODAY Co. is hiring a Director of Messaging to own the company’s messaging portfolio, including SMS and email newsletters. The role leads a cross-functional strategy to create a cohesive audience journey and reimagine the newsletter offerings with personalization, design improvements, and a paid newsletter strategy.

Key Responsibilities

Own and develop USA TODAY Co.’s messaging portfolio including SMS, email newsletters, and emerging platforms
Create holistic, cross-functional messaging strategy and cohesive audience journey
Reimagine email newsletter portfolio and offerings; experiment with newsletter design and content delivery through personalization
Set and maintain standards for email communications across departments
Develop and maintain a paid newsletter strategy in the first year

Technical Overview

The scope is primarily messaging program strategy across SMS and email newsletter platforms, including personalization, newsletter design, and standards for email communications across departments. It emphasizes experimentation and translating creator-space trends into newsroom execution.

Ideal Candidate

The ideal candidate has journalism experience and has owned and developed messaging programs across channels like SMS and email newsletters. They have led cross-functional initiatives to build cohesive audience journeys, using personalization and experimentation to improve newsletter delivery and performance. They are passionate about local news and translate creator-space trends into newsroom strategies.

Must-Have Skills

journalism experienceown and develop USA TODAY Co.’s messaging portfolio

Required Skills

SMSemail newslettersemerging platformsholistic messagingaudience journeysign-up to send and beyondcreator space trendsinnovative storytelling and engagement experiencesnewsletter design improvementspersonalizationpaid newsletter strategyemail communications standards

Hard Skills

SMSemail newsletterspersonalizationnewsletter designpaid newsletter strategyaudience journey

Soft Skills

cross-functional collaborationleadershiphigh-energyaudience-focused mindsetinnovationstorytellingattention to standardsstrategic thinkingexperimenting

Industry & Role

Industry Media

Job Function Lead and optimize company-wide messaging (SMS and email newsletters) to improve audience engagement and local news growth.

Role Subtype Email Marketing Specialist

Keywords for Your Resume

Director of Messagingmessaging portfolioSMSemail newslettersnewsletter designpersonalizationpaid newsletter strategyemail communicationsaudience journeynewsroomsjournalism experiencecreator spacelocal newsaudience-focusedcross-functional

Deal Breakers

Must have journalism experience (required), Must be able to own and develop messaging across SMS and email newsletters

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