Position Details

Salary $88K – $137K USD / year

Type Full-Time

Experience executive

Exp. Years 8-10+ years

Education Not specified

Category Marketing & Digital Marketing

About this role

Director of Messaging oversees USA TODAY Co.'s messaging portfolio, including newsletters and SMS, to grow audience and revenue through data-driven storytelling and cross-divisional collaboration.

Key Responsibilities

Lead messaging strategy across divisions
Reimagine portfolio from signup to send
Develop paid email newsletter strategy
Partner to improve revenue and retention
Create and monitor KPI reporting

Technical Overview

Technical scope includes analytics tools (GA, Parse.ly, BigQuery, SQL, Tableau), CRM and delivery platforms (Salesforce, ExactTarget, Substack), and platform tools (Subtext, Discord, Notion, HubSpot).

Ideal Candidate

The ideal candidate is a senior digital media leader with strong journalism and analytics background, expertise in newsletters and paid email strategy, and a track record of driving audience growth and revenue across multiple platforms using GA, Parse.ly, BigQuery, and Salesforce/ExactTarget.

Must-Have Skills

Experience as a digital leader in a news operationJournalism experience mandatory8-10+ years journalism digital or leadership experience5+ years of analytics experienceExperience with email newsletters and SMSExperience curating newsletters and building audiencesExperience driving audience and revenue through marketing communications and paid email strategyData collection and interpretationProactiveindependent leader

Nice-to-Have Skills

Platform-specific data tools (SubstackSubtextDiscord)HubSpotNotionCRM experience

Tools & Platforms

Google AnalyticsParse.lyBigQuerySQLTableauGoogle Ad ManagerSalesforceExactTargetSubstackSubtextDiscordHubSpotNotionGoogle Workspace

Required Skills

journalismdigital leadershipanalyticsemail newsletterssmsSubstackSubtextDiscordGoogle AnalyticsParse.lyBigQuerySQLTableauGoogle Ad ManagerSalesforceExactTargetHubSpotNotionplatform toolsaudience growthrevenue generation

Hard Skills

Google AnalyticsParse.lyBigQuerySQLTableauGoogle Ad ManagerSalesforceExactTargetSubstackSubtextDiscordHubSpotNotionGoogle WorkspacePlatform insightspaid email strategyaudience growth

Soft Skills

leadershipcommunicationcollaborationanalytical thinkingdata storytellingstrategic thinkingpresentationtime management

Industry & Role

Industry Media

Job Function Own and execute the company’s messaging and audience growth strategy across newsletters and messaging platforms

Role Subtype messaging director

Keywords for Your Resume

director of messagingusa today co.digital leader in a news operationjournalismemail newsletterssmsSubstackParse.lyGoogle AnalyticsBigQuerySQLTableauGoogle Ad ManagerSalesforceExactTargetHubSpotNotionDiscordSubtextpaid email strategyaudience growthrevenuedata analytics

Deal Breakers

Lack of journalism/digital newsroom experience, No experience with GA/Parse.ly/Tableau/BigQuery, No newsletters or paid-email strategy experience, Inability to work remotely

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