Position Details
About this role
This role involves leading the paid media team, managing large ad budgets, optimizing campaigns across platforms, and driving revenue growth through strategic marketing initiatives.
Key Responsibilities
- Lead PPC team
- Optimize ad campaigns
- Manage $10M ad spend
- Implement testing and automation
- Improve reporting accuracy
Technical Overview
The position requires expertise in PPC platforms like Google Ads and Bing Ads, campaign management, data analysis, automation, and reporting tools.
Ideal Candidate
The ideal candidate is a senior-level paid media specialist with over 5 years of experience managing PPC campaigns across multiple platforms. They possess strong leadership skills, expertise in performance marketing, and a strategic mindset to optimize ad spend and drive revenue growth.
Must-Have Skills
Nice-to-Have Skills
Tools & Platforms
Required Skills
Hard Skills
Soft Skills
Certifications
Preferred
Industry & Role
Keywords for Your Resume
Deal Breakers
Lack of experience with PPC platforms, No leadership or team management experience, Inability to analyze data and optimize campaigns, Location within Utah for hybrid requirement
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