Position Details

Type Full-Time

Experience mid

Exp. Years Not specified

Education Not specified

Category Marketing & Digital Marketing

About this role

This role involves creating and accelerating sales pipeline through integrated marketing strategies, focusing on demand generation and product-led growth initiatives for a SaaS company.

Key Responsibilities

Own demand generation strategy
Design multi-channel campaigns
Create and optimize onboarding journeys
Develop KPIs and dashboards
Partner with sales and product teams

Technical Overview

Utilizes digital advertising platforms, marketing automation, analytics tools, and campaign management to optimize demand and user activation.

Ideal Candidate

The ideal candidate is a data-driven marketing professional with experience in demand generation and product-led growth strategies. They are skilled in digital advertising, campaign execution, and cross-functional collaboration to drive pipeline and revenue growth.

Must-Have Skills

Demand generationCampaign executionData analysisDigital advertisingCross-functional partnership

Nice-to-Have Skills

Product-led growthOnboarding journeysUser activationKPI developmentA/B testing

Tools & Platforms

Google AdsFacebook AdsMarketing automation platformsAnalytics dashboards

Required Skills

demand generationproduct-led growthdigital marketingcampaign managementdata analysismarketing automationpaid searchpaid socialretargetingemail marketing

Hard Skills

Demand generationProduct-led growthDigital marketingCampaign managementData analysisMarketing automationPaid searchPaid socialRetargetingEmail marketing

Soft Skills

Strategic thinkingData-driven decision makingCollaborationCreativityProblem-solving

Industry & Role

Industry SaaS

Job Function Marketing and pipeline growth for SaaS products

Role Subtype Marketing & Digital Marketing

Tech Domains Google Ads, Facebook Ads, Marketing automation platforms, Analytics dashboards

Keywords for Your Resume

demand generationproduct-led growthdigital marketingcampaign managementdata analysismarketing automationpaid searchpaid socialretargetingemail marketingdigital advertisingA/B testingonboarding journeysuser activationKPI developmentcross-functional partnership

Deal Breakers

Lack of experience in digital marketing or SaaS, No experience with demand generation or product-led growth, Unable to manage multi-channel campaigns

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