Position Details

Salary $130K – $160K USD / year

Type Full-Time

Experience lead

Exp. Years 5+ years

Education Bachelor’s degree in marketing, business, or related field

Category Marketing & Digital Marketing

About this role

Director of Product & Lifecycle Marketing leads GTM strategy, product positioning, and lifecycle campaigns for Priority's acquiring business. Sits at the center of Revenue Growth, aligning Product Strategy with Sales Enablement, Lifecycle Campaigns, and Data & Insights to drive revenue.

Key Responsibilities

Lead the planning and execution of GTM strategies for new product launches, enhancements, and monetization initiatives
Own product positioning and messaging across core solutions and value-added services
Design and lead campaign strategies across the customer lifecycle to support onboarding, activation, retention, and cross-sell
Work with Data & Analytics to define segmentation and key engagement metrics
Collaborate with Lifecycle Marketing Specialists to build email journeys, campaign calendars, and reporting frameworks

Technical Overview

B2B fintech SaaS marketing leadership; leverages CRM platforms (Salesforce, HubSpot), marketing automation, and data analytics to optimize customer lifecycle and monetization.

Ideal Candidate

The ideal candidate is a senior marketer with 5+ years in go-to-market, product positioning, and lifecycle marketing within B2B fintech/SaaS/payments. They are data-driven, capable of leading cross-functional initiatives, and proficient with Salesforce and HubSpot to drive revenue growth.

Must-Have Skills

5+ years of experience in product marketing or lifecycle marketing roles within B2B fintechSaaSor paymentsStrong understanding of go-to-market executionproduct positioningand campaign lifecycle managementExperience supporting both direct-to-merchant and channel-led (ISOthird-party) sales motionsCross-functional collaboration and managing multiple stakeholders and deadlinesProficient in SalesforceHubSpotor related CRM/marketing automation platformsData-driven mindset — able to tie marketing efforts to business outcomes

Nice-to-Have Skills

Familiarity with merchant acquiringpayment facilitationor value-added services in the payments spaceExperience enabling inside salesthird-party partnersand embedded product educationExposure to Voice of Customer programsincluding NPSCSATand campaign feedback loops

Tools & Platforms

SalesforceHubSpot

Required Skills

go-to-market strategyproduct positioninglifecycle marketinglifecycle campaignsICPpricing strategysales motionscommercialization frameworksGTM launch playbooksperformance dashboardsVoice of CustomerNPSCSATSalesforceHubSpotmarketing automationdata analyticsemail journeyscampaign calendarsreporting frameworksrevenue growth

Hard Skills

Soft Skills

strategic thinkingcross-functional collaborationcommunicationstakeholder managementdata-driven mindset

Industry & Role

Industry Fintech

Job Function Go-to-market and lifecycle marketing leadership for fintech/payments products

Role Subtype marketing manager

Tech Domains Salesforce, HubSpot, Marketing Automation, Data Analytics, Email Marketing

Keywords for Your Resume

director of product and lifecycle marketinggo-to-market strategyproduct positioninglifecycle marketinglifecycle campaignsICPpricing strategysales motionscommercialization frameworksGTM launch playbooksperformance dashboardsVoice of CustomerNPSCSATSalesforceHubSpotmarketing automationdata analyticsemail journeyscampaign calendars

Deal Breakers

Less than 5 years in product/lifecycle marketing, No experience in fintech/payments, Lack of Salesforce/HubSpot proficiency, Inability to work in a remote/US-friendly environment

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Director, Product & Lifecycle Marketing

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