✦ Luna Orbit — Marketing & Digital Marketing

Director, Product Marketing

at Pluralsight

📍 Remote, US Remote 💰 $155K – $205K USD / year Posted April 15, 2026
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Position Details

Salary $155K – $205K USD / year
Type Full-Time
Experience executive
Exp. Years Not specified
Education Not specified
Category Marketing & Digital Marketing

About this role

Lead Pluralsight’s product marketing function by owning positioning, messaging, value propositions, and driving go-to-market execution for solutions and major releases. Partner with Product, Revenue, and Growth to improve adoption, pipeline, conversion, and expansion outcomes while building and leading a high-performing product marketing team.

Key Responsibilities

  • Own and evolve product positioning, messaging, and value propositions
  • Define pricing and packaging strategies by customer segment and market dynamics
  • Lead go-to-market planning for solution launches and major releases
  • Build and scale sales enablement programs (pitch decks, battlecards, competitive positioning)
  • Develop customer and market insights and act as voice of the customer internally

Technical Overview

This role focuses on go-to-market strategy, launch planning, and sales/customer enablement rather than hands-on engineering. It requires translating complex technical capabilities into customer-ready narratives and using data, research, and feedback to define segments, success metrics, and measurable growth KPIs.

Ideal Candidate

The ideal candidate is a senior product marketing leader with proven experience owning product positioning, messaging, and value propositions across multiple customer segments. They have led go-to-market planning and solution launches, built sales enablement assets like pitch decks and battlecards, and delivered measurable growth outcomes such as attach rates and expansion ARR. They are a strong people leader who can align cross-functionally and translate technical capabilities into compelling narratives.

Must-Have Skills

lead go-to-market planning for new product / solution launches and major releasesown and evolve product positioningmessagingand value propositionsdefine and refine pricing and packaging strategiesbuild and scale sales enablement programsincluding pitch decksbattlecardsand competitive positioningbuildmentorand lead a high-performing product marketing team

Required Skills

product positioningmessagingvalue propositionspricing strategiespackaging strategiesgo-to-market planningsolution launchessegmentationsuccess metricsDemand Gensales enablementpitch decksbattlecardscompetitive positioningattach ratesexpansion ARRsales readiness scorescross-functional alignment

Hard Skills

product positioningmessagingvalue propositionspricing strategiespackaging strategiespricing/packaging inputssegmentationwillingness to paymarket dynamicsgo-to-market planninglaunch strategiessuccess metricsroadmap innovation influencepipeline contribution targetsdemand generationpipeline contributionconversionadoptionsales enablement programspitch decksbattlecardscompetitive positioningsales readiness scoresattach ratesexpansion ARRresearch and customer feedbackcustomer insightscompetitive landscape analysisstrategic launch frameworksmetrics for excellence

Soft Skills

strategic thinkingexecution focusstorytellingdata-driven decision makingleadershipplayer-coach leadershipteam developmentcross-functional collaborationcommunicationbeing proactiveinsightful communicationproactive problem solvingconsensus buildingexperimentationcontinuous learningopenness to new ways of doing thingsself-aware communicationmentoringfostering collaboration

Industry & Role

Industry SaaS
Job Function Direct product marketing strategy and execution to drive adoption and revenue growth through positioning, messaging, and GTM launches.
Role Subtype Brand Manager

Keywords for Your Resume

Director of Product Marketingproduct marketingproduct positioningmessagingvalue propositionspricing strategiespackaging strategiesgo-to-market planningsolution launcheslaunch strategiessegmentationsuccess metricsDemand Gensales enablementpitch decksbattlecardscompetitive positioningattach ratesexpansion ARRsales readiness scorescross-functional alignment

Deal Breakers

Must be able to lead go-to-market planning for new product/solution launches and major releases, Must have experience building and scaling sales enablement programs (pitch decks, battlecards)

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