✦ Luna Orbit — Marketing & Digital Marketing

Director, Search Engine Optimization & Generative Engine Optimization (SEO/GEO)

at Palo Alto Networks

📍 Office - USA - CA - Headquarters Unknown Posted March 17, 2026
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Position Details

Type Not Specified
Experience lead
Exp. Years Not specified
Education Not specified
Category Marketing & Digital Marketing

About this role

This role involves leading the evolution of search strategies from traditional SEO to AI-native GEO, focusing on content architecture, technical SEO, and maximizing visibility in AI and LLM search results.

Key Responsibilities

  • Develop search strategies
  • Architect content hubs
  • Optimize technical SEO
  • Maximize AI citations
  • Lead cross-functional teams

Technical Overview

The environment includes AI, content architecture, structured data, and technical SEO tools. The focus is on optimizing for AI overviews and LLM answer engines.

Ideal Candidate

The ideal candidate is a senior marketing professional with expertise in SEO and AI-native content strategies, especially in optimizing for LLM-based search engines. They should have experience leading cross-functional teams and developing innovative content architectures.

Must-Have Skills

SEOGenerative Engine OptimizationContent ArchitectureTechnical SEOAI OverviewsLLM Search

Nice-to-Have Skills

Semantic ReinforcementAnswer-first FormattingStructured DataIndexation TroubleshootingPerformance Metrics

Tools & Platforms

GoogleLLMsPerplexityGemini

Required Skills

SEOGenerative Engine OptimizationAIContent ArchitectureSemantic ReinforcementAnswer-first FormattingStructured DataIndexation TroubleshootingPerformance Metrics

Hard Skills

Search Engine OptimizationGenerative Engine OptimizationAIContent ArchitectureTaxonomyTechnical SEOStructured DataIndexation TroubleshootingPerformance MetricsAI OverviewsLLM Search

Soft Skills

Strategic ThinkingLeadershipCross-functional CollaborationInnovationProblem-solving

Industry & Role

Industry Cybersecurity
Job Function Lead SEO and AI-native search strategy development for enterprise visibility
Role Subtype Marketing & Digital Marketing
Tech Domains Search Engine Optimization, AI, Content Architecture, Structured Data

Keywords for Your Resume

SEOGenerative Engine OptimizationAIContent ArchitectureSemantic ReinforcementAnswer-first FormattingStructured DataIndexation TroubleshootingPerformance MetricsAI OverviewsLLM SearchContent HubsTaxonomyTechnical SEOCitationsseogenerative engine optimizationaicontent architecturesemantic reinforcementanswer-first formattingstructured dataindexation troubleshootingperformance metricsllm search

Deal Breakers

Lack of experience with AI or generative SEO, No background in content architecture, Inability to work in a collaborative, cross-functional environment

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