About this role
Support and grow Zappos’ global email and push notification program by coding and launching customer communications. Build lifecycle journeys, troubleshoot campaigns daily, and improve performance using testing and database management.
Key Responsibilities
- Code, build and test email communications and push notifications
- Set up, test, QA and launch dynamic content
- Monitor active campaigns and troubleshoot errors
- Implement lifecycle marketing campaigns and journeys with personalization
- Manage email database (merge, purge, dedupe, append) and support data synchronization with Salesforce
Technical Overview
Operate as a technical marketing associate for Salesforce Marketing Cloud by coding and QA-ing emails and push notifications. Manage automations and lifecycle campaigns, optimize segments, and handle email database processes including merge/purge/dedupe/append with data synchronization to internal systems and Salesforce.
Ideal Candidate
The ideal candidate is a marketing professional with 2+ years of non-internship marketing experience who has used Salesforce, Tableau, Vidyard, and Excel. They can code, build, test, and launch email communications and push notifications, and they have shipped lifecycle/nurture email engagement programs using marketing automations and A/B testing.
Must-Have Skills
2+ years of professional non-internship marketing experience1+ years of SalesforceTableauVidyardand Excel experience1+ years of designingbuildingand launching successful email engagement programsspecifically lifecycle/nurture programs experienceCodebuild and test email communications and push notificationsExecute A/B testsImplement lifecycle marketing campaigns and journeysManage email databaseincluding mergepurgededupeappendetc
Nice-to-Have Skills
Experience working with a major brand or entertainment company in project/production managementExperience using data visualization tools
Tools & Platforms
Salesforce Marketing CloudSalesforceTableauVidyardExcelHTMLCSS
Required Skills
Email codingbuilding and testing email communicationspush notificationsHTML/CSSSalesforce Marketing CloudQAdynamic contentA/B testingmarketing journeyslifecycle marketing campaignsautomationpersonalizationautomated segmentsemail database managementmerge purge dedupe appenddata synchronization
Hard Skills
Email codingbuilding and testing email communicationspush notificationsHTML/CSSSalesforce Marketing Clouddynamic contentQAlaunching dynamic contentcampaign monitoringtroubleshooting email campaign errorsemail template modernizationA/B testsreportingtargetingacquisition and retentionmarketing journeyslifecycle marketing campaignsautomationpersonalizationautomated segments optimizationemail database managementmergepurgededupeappenddata synchronizationSalesforce Marketing Cloud technical expertiseExceldata visualization toolsTableauVidyard
Soft Skills
detail-orientedanalyticalhighly organizedpartner with tech teamsrecommendations for marketing cloud platformcollaborate with technical consultantsthrive in a fast-paced environmentcustomer marketing experience focus
Keywords for Your Resume
Email & App Marketing AssociateEmail Marketing AssociateZapposSalesforce Marketing CloudSalesforceTableauVidyardExcelDaily Email CodingCodebuild and test email communications and push notificationsHTML/CSSQAlaunch dynamic contentMonitor active campaigns dailyA/B testsdynamic contentmarketing journeysTriggers and Automationslifecycle marketing campaigns and journeysmodify automationspersonalizationOptimize automated segmentsEmail Database Managementmergepurgededupeappenddata synchronizationpush notificationslifecycle marketing campaigns
Deal Breakers
Must have 2+ years of professional non-internship marketing experience, Must have 1+ years of Salesforce, Tableau, Vidyard, and Excel experience, Must have 1+ years of designing, building, and launching email engagement programs (lifecycle/nurture)
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