About this role
Lead the implementation of a new platform brand in a B2B, PE-backed environment, driving brand governance, migration, and adoption across multiple business units with agency partnerships.
Key Responsibilities
- Brand governance & infrastructure
- Asset audit & migration leadership
- Toolkit development
- Brand migration & adoption
- Ongoing governance & enablement
Technical Overview
Focus on brand operations, governance, asset management, and cross-functional enablement with sales and agency partners.
Ideal Candidate
The ideal candidate is a senior brand leader (8-12+ years) with a track record of branding programs in B2B, experience driving rebrands/consolidations across multiple units, and strong agency management and executive communications skills.
Must-Have Skills
8-12+ years in brand managementmarketing operationsor brand implementation in B2B environmentsProven experience executing a rebrand or brand consolidation across multiple business unitsExperience managing PRdesignand digital agencies with defined scopes and budgetsAbility to translate brand strategy into practical sales and marketing assetsStrong project managementgovernance process-buildingand asset library experienceExperience partnering with Sales or Revenue Operations on enablement materialsExecutive-level communication and stakeholder alignment skills
Nice-to-Have Skills
Experience in multi-brandportfolioor PE-backed / acquisition-driven environmentsFamiliarity with marketing performance metrics: email engagementlanding page performanceasset usage
Required Skills
brand governanceasset library managementbrand migrationco-brandingagency managementsales enablementexecutive communicationbrand strategy
Hard Skills
Brand governanceAsset library managementBrand migrationCo-brandingAgency managementSales enablementExecutive communicationBrand strategyChange messagingMulti-brand / PE-backed environments
Soft Skills
Structured and process-orientedAmbiguity toleranceStakeholder alignmentCollaborationCalm under pressure
Keywords for Your Resume
Brand ManagerBrand governanceAsset libraryAsset auditAsset migrationBrand migrationCo-brandingEndorsement rulesBrand adoptionSales enablementAgency relationshipsPR agencyDesign agencyDigital agencyPE-backedAcquisitionsBrand consolidationExecutive-level communicationChange messagingMulti-brandBrand strategyBrand playbooksAsset migration wavesbrand governancebrand migrationasset librarysales enablementagency managementco-brandingacquisitionsbrand consolidation
Deal Breakers
Lack of senior brand experience, Inability to manage PE-backed multi-brand environments
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