Position Details

Type Not Specified

Experience mid

Exp. Years Not specified

Education Not specified

Category Marketing & Digital Marketing

About this role

As Field Marketing Manager, you will build and execute a strategic field marketing motion that transforms Athennian’s field presence into a measurable pipeline driver. You will own conferences and executive activations end-to-end, then align onsite enablement and post-event follow-up with Sales using strong measurement and attribution practices.

Key Responsibilities

Design and execute field marketing strategy as a revenue-driving channel
Own end-to-end execution of field initiatives (conferences, dinners, activations)
Manage vendors, contracts, and logistics for activations
Align pre-event and post-event efforts with Sales for meeting acceleration
Measure meetings booked, opportunities created, and pipeline influenced with attribution

Technical Overview

Go-to-market operations focused on field marketing execution and measurement. The posting emphasizes cross-functional process (Demand Generation and RevOps attribution) but does not name specific marketing automation or analytics tools.

Ideal Candidate

The ideal candidate is a Field Marketing Manager who can operationalize a strategic field marketing motion that drives measurable enterprise pipeline. They have strong experience owning end-to-end event and executive activation execution (including vendor/logistics and post-event follow-up) and can measure results using meetings booked, opportunities created, pipeline influenced, and accurate attribution with Demand Generation and RevOps.

Must-Have Skills

transform field presence into a measurable pipeline driverdesign and operationalize a strategic field marketing motionown the end-to-end execution of field initiativestrack meetings bookedopportunities created and pipeline influencedensure accurate attribution with Demand Generation and RevOpsalign post-event follow-up with Sales

Required Skills

field marketing strategyrevenue-driving channelpipeline measurementend-to-end event executionvendor managementnegotiate contractslogisticsonsite enablementpost-event follow-upsales alignmentattributionperformance reportingDemand GenerationRevOpsconferencesexecutive activationspartner-led activations

Hard Skills

field marketing strategyrevenue-driving channel managementconference selection and prioritizationcurated executive activationspartner event executionmeeting and opportunity targetsvendor managementcontract negotiationlogistics oversightindustry conference executionexecutive and prospect dinnerscustomer events executionpartner-led activationsproprietary eventsonsite enablementevent planningpre-event activation effortspost-event follow-up alignment with Salespipeline measurementattributionperformance reportingcross-functional collaboration with Demand Generation and RevOps

Soft Skills

cross-functional collaborationoperational disciplinecommercial thinkingexecutive communicationstakeholder alignmentvendor management relationship skillsstrategic planningattention to detailleadership

Industry & Role

Industry SaaS (legal, finance, tax compliance data)

Job Function Drive enterprise pipeline through strategic in-person field marketing execution

Role Subtype Demand Generation Manager

Keywords for Your Resume

Field Marketing Managerfield marketing strategyrevenue-driving channelpipeline driverconferencescurated executive activationspartner eventsproprietary activationsAthennian Dayevent executionvendor managementnegotiate contractslogisticsonsite enablementpost-event follow-upSales alignmentpipeline measurementmeetings bookedopportunities createdpipeline influencedDemand GenerationRevOpsperformance reportingattributionexecutive-led engagementsend-to-end event execution

Deal Breakers

Must be able to track meetings booked, opportunities created, and pipeline influenced, Must demonstrate experience aligning post-event follow-up with Sales

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