About this role
Own and scale Anthropic's North America field marketing program with end-to-end event strategy and pipeline attribution. Manage budgets and cross-functional collaboration to drive measurable revenue.
Key Responsibilities
- Own end-to-end strategy, planning, and execution of field events in North America
- Build and manage a regional field marketing calendar
- Develop pre-event, day-of, post-event engagement strategies
- Track and report on program ROI and pipeline metrics
- Coordinate with sales, demand generation, content, product marketing, and brand teams
Technical Overview
Experience with Salesforce, HubSpot/Marketo, Splash/Eventbrite, 6sense; ABM and intent data; ROI tracking
Ideal Candidate
The ideal candidate is a 7+ year field marketing manager in B2B SaaS with proven pipeline impact through events; capable of aligning with sales and managing budgets.
Must-Have Skills
7+ years of field marketing or event marketing experience in B2B SaaSPipeline-driven marketerSelf-directedStrong PM skillsCross-functional with salesBDRdemand generationExcellent communicationExperience with Salesforce/HubSpot/Marketo or similar
Nice-to-Have Skills
SF local footprint or willingness to relocate to SFABM experienceExperience in high-growth startupsEnterprise and strategic sales support
Tools & Platforms
SalesforceHubSpotMarketoSplashEventbrite6sense
Required Skills
Field events planningpipeline generationdemand generationROI analysisprogram attributionsponsorship managementcross-functional collaborationSalesforce/HubSpot/MarketoABMintent data
Hard Skills
SalesforceHubSpotMarketoSplashEventbrite6senseABMIntent dataPipeline attributionROI analysisField events planningExecutive dinnersRoundtablesWork with salesSaaS marketingNorth America field marketingBudget managementCross-functional collaboration
Soft Skills
Self-starterExecution orientedStrong communicationProject managementCross-functional collaborationStrategic thinkingData-driven decision making
Keywords for Your Resume
field marketing managernorth americafield eventsexecutive dinnersroundtablesregional conferencesroadshowspipeline generationroi trackingprogram attributionsponsorship managementvendor managementevent marketingabmintent datasalesforcehubspotmarketo6sensedemand generationenterprisestartupstravelfield marketing
Deal Breakers
Bachelor's degree required
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