About this role
The Field Marketing Specialist will represent Merrell at events and in retail environments, helping create lasting connections with consumers and retail partners. The role focuses on executing in-store marketing programs, driving sell-through, and delivering product and brand training to retail associates.
Key Responsibilities
- Execute local marketing strategies via in-store events and retail activations
- Build strong relationships with retail partners for brand consistency
- Partner with retailers to plan and execute events
- Deliver product training sessions to retail associates
- Represent Merrell at events and in retail environments
Technical Overview
No specific technical stack is mentioned. The role is centered on retail marketing execution: in-store events, visual merchandising, and product/brand training delivered to retail teams.
Ideal Candidate
The ideal candidate is an energetic, self-motivated field marketing professional who can execute local retail marketing programs, including in-store events and visual merchandising, to drive sell-through. They are experienced building strong relationships with retail partners and can represent the brand as a go-to expert by delivering engaging product and brand training to retail associates.
Must-Have Skills
Execute marketing strategies at the local level through in-store eventsvisual merchandisingand retail activationsPartnering with key retailers to drive sell-throughRepresent the brand during marketing and product activationsDeliver product training sessions to retail associatesBuild strong relationships with retail partners
Required Skills
Execute marketing strategies at the local level through in-store eventsvisual merchandisingand retail activationsBuild strong relationships with retail partnersPlan and execute eventsDeliver product training sessions to retail associatesPartner with key retailers to drive sell-throughBrand consistencyPremium in-store presentation
Hard Skills
Execute marketing strategies at the local level through in-store eventsVisual merchandisingRetail activationsBuilding and maintaining relationships with retail partnersPlanning and executing events with retailersDeliver product training sessions to retail associatesDelivering engaging brand and product training sessionsPartnering with key retailers to drive sell-throughMarketing and product activationsBrand consistencyPremium in-store presentationRepresenting the brand at eventsGo-to expert on Merrell products
Soft Skills
EnergeticSelf-motivatedStrong communication skillsStrong organizational skillsRelationship-buildingProblem-solving skillsAuthentic two-way conversations with consumersCollaboration with MarketingProductand Sales teamsCommunity engagement
Keywords for Your Resume
Field Marketing SpecialistField MarketingRetail Marketingin-store eventsvisual merchandisingretail activationssell-throughbrand ambassadorproduct trainingretail associatesbrand consistencypremium in-store presentationMerrelloutdoor industryrelationship-buildingevent executiongo-to expertmarketing and product activationsconsumer connectionsretail partnersRetail activationsVisual merchandisingSell-throughBrand ambassadorProduct trainingRetail partnersIn-store eventsBrand consistency
Deal Breakers
Must have experience executing in-store events and retail activations, Must be able to deliver product training to retail associates
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