✦ Luna Orbit — Marketing & Digital Marketing

Field & Partner Marketing Manager, West

at Halcyon

📍 Remote, US Remote 💰 $142K – $165K USD / year Posted April 04, 2026
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Position Details

Salary $142K – $165K USD / year
Type Not Specified
Experience mid
Exp. Years 4–7 years
Education Not specified
Category Marketing & Digital Marketing

About this role

Drive regional field and partner marketing programs to generate qualified leads and accelerate deals in the West region for Halcyon’s cybersecurity offerings.

Key Responsibilities

  • Develop and execute regional campaigns with partners to generate leads and accelerate deals
  • Collaborate with regional sales leaders to understand pipeline needs
  • Partner with product marketing and enablement to deliver messaging for CISOs and IT leaders
  • Create co-branded assets and campaign kits
  • Manage MDF budgets and approvals

Technical Overview

Role relies on CRM and marketing automation, primarily Salesforce with HubSpot/Marketo for campaign execution. Focus on ABM, MDF budgeting, and cross-functional collaboration across product marketing, sales, and partner teams.

Ideal Candidate

The ideal candidate is a mid-level marketing professional with 4-7 years of field/partner marketing experience in a B2B cybersecurity or SaaS environment, skilled at building multi-channel campaigns and managing partner programs. They excel at cross-functional collaboration, CRM/tool proficiency (Salesforce, HubSpot/Marketo), and driving measurable pipeline in the West region.

Must-Have Skills

4–7 years of experience in field marketingpartner marketingor demand generationExperience marketing to cybersecurity buyers (CISOsIT security)Proficiency with SalesforceHubSpot/MarketoExperience with joint GTM programs

Nice-to-Have Skills

Experience managing co-marketing with cybersecurity alliancesExperience with MDF budgetingABM campaignsPartner onboarding

Tools & Platforms

SalesforceHubSpotMarketo

Required Skills

field marketingpartner marketingdemand generationB2B cybersecuritySaaSIT securitySalesforceHubSpotMarketoABMcampaign managementlead generationMDFMarket Development FundsKPI trackinggo-to-marketcross-functional collaborationproject managementcommunicationrelationship-buildingROI

Hard Skills

SalesforceHubSpotMarketoMarketing AutomationABMCampaign ManagementLead GenerationMDFMarket Development FundsKPI TrackingGo-to-MarketCo-branded assetsCampaign kitsPartner onboardingWebinarsField eventsLocal roundtablesROIWest region

Soft Skills

communicationcollaborationproblem-solvingownershiprelationship-buildingadaptability

Industry & Role

Industry Cybersecurity
Job Function Drive field and partner marketing programs to generate demand and pipeline in cybersecurity SaaS for the West region.

Keywords for Your Resume

Field & Partner Marketing ManagerWest regionMSSPsVARstechnology alliancesABMcampaignswebinarsfield eventslocal roundtablesABM campaignsmarketing automation toolMDFMarket Development FundsSalesforceHubSpot/MarketoHubSpotMarketogo-to-marketCISOslead generationpipelineROIco-branded assetscampaign kitspartner onboardingMarketing Automationpartner marketingfield marketing

Deal Breakers

Less than 4 years of field/partner marketing experience, No experience with Salesforce, HubSpot/Marketo, Not comfortable with remote, distributed teams

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