About this role
Marketing Finance Manager role within the Finance team, advising Marketing leadership and broader Commercial stakeholders. Owns budgeting, forecasting, reporting, and partnership analysis for the Canadian marketing organization.
Key Responsibilities
- Lead marketing budgeting and forecasting process
- Provide accounting and reporting with variance analysis of Marketing Expenses in Canada
- Own period end closing and operational control performance
- Prepare partnership reporting and actual vs planned performance analysis
- Prepare/review financial inputs and assumptions for investment business cases
Technical Overview
Focuses on finance planning cycles (budgeting and forecasting), variance analysis for marketing expenses, period-end close, and operational controls. Supports investment decisions via business cases with vetted financial assumptions, sponsorships, and innovation initiatives.
Ideal Candidate
The ideal candidate is a Marketing Finance Manager with strong ownership of budgeting, forecasting, and reporting for a Canadian marketing organization. They have demonstrated variance analysis on marketing expenses, support period-end close and operational controls, and can lead a small team while advising Marketing leadership on investment decisions.
Must-Have Skills
Lead the execution of the Marketing budgeting and forecasting processResponsible for accounting and reporting including variance analysis of Marketing Expenses in CanadaResponsible for period end closing responsibilities and key operational control performancePrepares or reviews financial inputs and assumptions in business case development for significant investments including sponsorships and innovationLead and grow a team of financial professionals
Required Skills
Financial guidance and supportPlanningBudgetingForecastingReportingMarketing budgeting and forecasting processForecast accuracyRisk identificationOpportunity identificationVariance analysis of Marketing Expenses in CanadaPeriod end closing responsibilitiesOperational control performanceActionable financial informationPartnership reportingActual vs planned performance analysisFinancial inputs and assumptionsBusiness case developmentSponsorshipsInnovationInvestment decisions analysisResource allocationInvestment strategiesReturn on marketing investment
Hard Skills
Financial guidance and supportPlanningBudgetingForecastingReportingMarketing budgeting and forecasting processForecast accuracyRisk identificationOpportunity identificationVariance analysis of Marketing Expenses in CanadaPeriod end closing responsibilitiesOperational control performanceActionable financial informationPartnership reportingActual vs planned performance analysisFinancial inputs and assumptionsBusiness case developmentSponsorshipsInnovationInvestment decisions analysisResource allocationInvestment strategiesReturn on marketing investment
Soft Skills
LeadershipTeam collaborationCoaching and mentorshipOne on one conversationsStakeholder influenceCommunication with Marketing leadershipOrganized and repeatable discussion with external partnersAccountabilityCuriosityTenacityRisk awareness
Keywords for Your Resume
Finance ManagerMarketing Finance ManagerFinance Director Marketingbudgetingforecastingreportingvariance analysisMarketing Expenses in Canadaperiod end closingoperational controlsrisk and opportunity identificationactual vs planned performancepartnership reportingbusiness case developmentinvestment decisionsresource allocationreturn on marketing investmentsponsorshipsinnovationlead and grow a team
Deal Breakers
Must have experience leading marketing budgeting and forecasting, Must have experience with variance analysis of marketing expenses in Canada, Must be able to own period end closing and operational control performance
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