Position Details
About this role
Port of Subs seeks a Franchise Sales Marketing Manager to develop and execute marketing strategies to attract franchisees; lead generation across channels; collaborate with franchise sales team.
Key Responsibilities
- Develop and implement marketing strategies for franchise opportunities
- Design and execute lead generation campaigns across digital and traditional channels
- Collaborate with the franchise sales team to support recruitment and conversion
- Conduct market research and analyze data to guide strategy
- Manage marketing budget and report on KPIs
Technical Overview
Marketing tech stack includes Google Ads, Facebook Ads Manager, and email marketing platforms; emphasis on multi-channel campaigns, SEO/SEM, web analytics, and content creation to support franchise recruitment.
Ideal Candidate
The ideal candidate is a mid-level marketing professional with 2+ years of digital marketing experience in franchise or quick-service restaurant environments, capable of developing and executing multi-channel campaigns to attract franchisees. They excel at lead generation, campaign optimization, and collaborating with sales to convert leads into franchisees.
Must-Have Skills
Nice-to-Have Skills
Tools & Platforms
Required Skills
Hard Skills
Soft Skills
Industry & Role
Keywords for Your Resume
Deal Breakers
Lack of at least 2 years in digital marketing, Experience outside franchise/quick-service restaurant is not sufficient
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