Position Details

Salary $29 – $36 USD / year

Type Full-Time

Experience executive

Exp. Years 2-5+ years

Education Not specified

Category Marketing & Digital Marketing

About this role

Head of Marketing / CMO for ClearWay Electric will own growth and lead generation for home services, focusing on paid ads and partnerships. You will manage ad budgets, optimize channels, and measure CPL and revenue per lead to drive a scalable pipeline.

Key Responsibilities

Lead Generation & Paid Ads
Lead Conversion & Follow-Up
Partnerships & Outbound
Local Presence & Analytics
Budget Management & Reporting

Technical Overview

Stack includes Google Ads, Google Local Services Ads, Yelp Ads, Local SEO, landing pages, conversion optimization, email marketing, outbound outreach, and CRM/lead tracking systems (ServiceTitan).

Ideal Candidate

The ideal candidate is a growth-focused marketer with 2-5+ years in lead generation for home services, expert in Google Ads and Yelp Ads, and capable of owning the full funnel from lead to sale with a results-driven mindset.

Must-Have Skills

2-5+ years in lead generation or performance marketing for home / business servicesHands-on experience running Google Ads campaigns (required); Yelp Ads or Google LSAs is a strong plusLeads-focused mindset (CPLleadsbooked jobs)Experience with email marketing and outbound outreach toolsExecutor first

Nice-to-Have Skills

Experience generating leads specifically for EV charging installations or panel upgradesExperience building referral pipelines with HOAsproperty managersor service-based partnershipsFamiliarity with CRM/lead tracking systems (ServiceTitan or similar)

Tools & Platforms

Google AdsGoogle Local Services AdsYelp AdsServiceTitanCRM

Required Skills

2-5+ years in lead generation or performance marketing for home / business servicesGoogle AdsGoogle Local Services AdsYelp AdsLocal SEOLanding pagesConversion rate optimizationEmail marketingOutbound outreachCRM / lead tracking systemsServiceTitan

Hard Skills

Google AdsGoogle Local Services AdsYelp AdsLocal SEOLanding pagesConversion rate optimizationEmail marketingOutbound outreachCRM / lead tracking systemsServiceTitanCRM

Soft Skills

Results-orientedAnalytical thinkingCommunicationTeam collaborationAdaptability

Industry & Role

Industry Consulting

Job Function Own and optimize the entire lead generation function for a home services/electrical contractor business.

Role Subtype Head of Marketing

Keywords for Your Resume

head of marketinggrowth & lead genlead generationgoogle adsgoogle local services adsyelp adslocal seolanding pagesconversion optimizationemail marketingoutbound outreachcrmservice titanremotehome serviceselectrical contractorev chargingbudget managementlead volume

Deal Breakers

Lack of experience in home services / electrical contractor, No hands-on Google Ads experience, No CRM/lead tracking experience (e.g., ServiceTitan)

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Head of Marketing / CMO — Growth & Lead Gen (Electrical Contractor Experience. Required)

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