Position Details

Type Full-Time

Experience lead

Exp. Years 5+ years

Category Marketing & Digital Marketing

About this role

Head of Social for Offchain Labs leads organic social strategy across Arbitrum, ZeroDev, Prysm, and Onchain Labs, shaping messaging, and building a high-impact global social team.

Key Responsibilities

Guide brand storytelling
Shape cross-platform growth plans
Own content calendar
Manage internal teams and agencies
Maintain consistent voice across products

Technical Overview

Focus on multi-platform social content, video and motion graphics production, AI-assisted publishing, and brand governance across a Web3 suite of products.

Ideal Candidate

The ideal candidate is a senior social media leader with 5+ years in Web3, proven ability to grow X/LinkedIn/YouTube audiences, and a track record of translating complex technical concepts into engaging content while mentoring a global team.

Must-Have Skills

5+ years in social media marketing with direct experience in Web3proven track record building and scaling social media accounts (XLinkedIn & YouTube)ability to turn complex technical concepts into accessible contentexperience managing and/or mentoring team membershighly organized with excellent project management skills

Nice-to-Have Skills

KOL network in blockchainremote-first global experienceexperience launching industry partnerships

Tools & Platforms

XLinkedInYouTubevideo editing softwaremotion graphics softwareAI content tools

Required Skills

5+ years in social media marketing with Web3 experience; proven account growth on XLinkedInYouTube; ability to simplify technical content; team mentoring; strong project management

Hard Skills

social media marketingWeb3brand storytellingcontent calendarvideo productionmotion graphicseditorial standardsAI toolscontent creationYouTubeLinkedInXgrowth planninganalytics

Soft Skills

leadershipmentoringcommunicationorganizationcollaborationstrategic thinking

Industry & Role

Industry Blockchain / Web3

Job Function Lead the organization’s social media strategy and brand storytelling across products and channels.

Role Subtype Social Media Lead

Tech Domains X (Twitter), LinkedIn, YouTube

Keywords for Your Resume

head of socialsocial media marketingweb3brand storytellingxlinkedinyoutuberemoteteam mentoringcontent calendarvideo productionmotion graphicseditorial standardsai toolscontent creationgrowth strategykolsindustry conferences5+ years in social media marketing

Deal Breakers

Lack of Web3 experience, Inability to manage and mentor a team, Inability to work in a remote, fast-paced environment

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