Position Details

Type Not Specified

Experience mid

Exp. Years 3-5 years

Education Bachelor's degree required with emphasis on marketing, business or communications preferred

Category Marketing & Digital Marketing

About this role

This role involves developing and executing demand creation programs to generate revenue, managing multi-channel marketing campaigns, and collaborating with sales and product teams.

Key Responsibilities

Develop demand programs
Manage multi-channel campaigns
Collaborate with sales and product teams
Monitor campaign effectiveness
Provide stakeholder updates

Technical Overview

Proficiency with CRM platforms like Salesforce, marketing automation tools such as Hubspot, webinar hosting via Zoom, and work management with Asana. Focus on B2B marketing strategies and campaign analytics.

Ideal Candidate

The ideal candidate is a mid-level B2B demand marketing professional with 3+ years of experience managing multi-channel campaigns, proficient in CRM, marketing automation, and webinar platforms. They are strategic, detail-oriented, and collaborative, capable of driving revenue through demand generation programs.

Must-Have Skills

Demand creation programsCRM (Salesforce.com)Marketing automation (Hubspot)Webinar hosting (Zoom)ABM (6sense)Work management (Asana)

Nice-to-Have Skills

Audience developmentCopy writingPromotional assets creation

Tools & Platforms

SalesforceHubspotZoom6senseAsana

Required Skills

Demand creation programsCRMSalesforceMarketing automationHubspotWebinar hostingZoomABM6senseAsana

Hard Skills

Salesforce.comCRMCustomer Relationship ManagementHubspotMarketing AutomationZoomWebinar Hosting6senseABMAccount-Based MarketingAsanaWork ManagementDemand GenerationB2B MarketingCampaign ManagementMarketing CampaignsDemand Creation

Soft Skills

Project ManagementAttention to DetailCollaborationCommunicationStrategic ThinkingCritical ThinkingRelationship BuildingProactiveTeamworkTime Management

Industry & Role

Industry SaaS

Job Function Manage and execute B2B demand marketing campaigns

Keywords for Your Resume

Integrated Marketing ManagerDemand creationCRMSalesforceMarketing automationHubspotWebinar hostingZoomABM6senseAsanaWork managementB2B marketingCampaign managementDemand generationMarketing campaignsStrategic objectivesCopy writingPromotional assets

Deal Breakers

Lack of experience with Salesforce or Hubspot, No demand marketing experience, Inability to work remotely, Bachelor's degree not in marketing, business, or communications

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