✦ Luna Orbit — Marketing & Digital Marketing

Untitled Position

at Company

Hybrid Posted March 29, 2026
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Position Details

Type Full-Time
Experience mid
Exp. Years 2+ years
Education Bachelor's Degree required
Category Marketing & Digital Marketing

About this role

Associate Manager, Reeses & Premium leads Reese's brand in Canada, owns the annual brand plan, drives integrated campaigns, and collaborates with cross-functional teams to deliver successful in-market activations and portfolio growth.

Key Responsibilities

  • Lead annual brand plan; Develop IMC campaigns; Align go-to-market activation; Lead commercialization for innovations; Manage brand budget and portfolio

Technical Overview

Strong consumer packaged goods marketing focus; data-driven decision making using Nielsen analytics; experience with IMC, brand budgeting and cross-functional leadership.

Ideal Candidate

The ideal candidate has at least 2 years of progressive brand management experience in packaged goods, strong strategic and analytical capabilities, budget management (P&L), and proven cross-functional leadership to drive in-market activations and retailer partnerships.

Must-Have Skills

Bachelor's Degree requiredMinimum of 2 years of progressive brand management experience in Packaged Goods or similarly disciplined industry

Required Skills

Brand managementpackagingAC Nielsen analyticsP&Lcost accountingIMC campaignsin-market activationgo-to-market activationportfolio optimization

Hard Skills

Brand managementIMC campaignsGo-to-market activationBudgetingAC Nielsen analyticsP&LCost accountingPortfolio optimization

Soft Skills

Strong verbal and written communicationStrategic thinkingCross-functional leadershipProblem-solvingAnalytical abilities

Industry & Role

Industry Consumer Packaged Goods
Job Function Drive brand strategy and execution for Reese's and premium Hershey brands in Canada with cross-functional leadership and rigorous budgeting.
Role Subtype Brand Manager

Keywords for Your Resume

associate managerreeses & premiummississaugahybridthe hershey companybrand planimc campaignsin-market activationgo-to-market activationbudget managementbrand managementp&lcost accountingac Nielsen analyticsexperience & educationportfolio optimizationretailer partnerscross-functional teamspackaged goods

Deal Breakers

Lack of 2 years of brand management experience, Lack of experience with AC Nielsen analytics, No experience with P&L or cost accounting

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