Position Details

Type Not Specified

Experience mid

Exp. Years 1-3 years

Education Bachelor's Degree Required

Category Data & Analytics

About this role

Category Analyst - Food East supports Hershey's category management and sales initiatives by analyzing shopper and market data to identify opportunities and drive category growth across retailers.

Key Responsibilities

Collaborate with Category Management and Sales to uncover insights
Develop insights from shopper and market data
Support cross-functional projects
Utilize category tools to inform strategy
Present findings to customers

Technical Overview

Experience with syndicated data and category management tools (JDA, IRI, Numerator, Symphony); data visualization and MS Office proficiency; cross-functional collaboration.

Ideal Candidate

The ideal candidate is a category analyst with 1-3 years of CPG sales experience, strong analytical skills, and the ability to synthesize shopper and market data to guide category strategy and customer initiatives.

Must-Have Skills

Bachelor's Degree RequiredPrevious CPG Sales experience (approximately 1-3 years)Advanced analytical skillsUnderstanding of consumer/shopper behavior and market research strategiesKnowledge of content/strategies and category management tools

Nice-to-Have Skills

Prior Category Management experience

Required Skills

Category Analyst responsibilities include category managementshopper insightsmarket researchand data analysis using JDAIRINumeratorand Symphony; MS Office

Hard Skills

Category ManagementShopper insightsMarket researchJDASyndicated Data (IRI)NumeratorSymphonyProprietary Order Writing SoftwareMS OfficeData analysis

Soft Skills

Strong analytical abilitiesVerbal and written communicationOrganizational skillsProblem solvingCross-functional collaboration

Industry & Role

Industry Consumer Packaged Goods

Job Function Drive data-driven category growth for Hershey's foods in the Boston area.

Role Subtype Category Analyst

Tech Domains JDA, IRI, Numerator, Symphony

Keywords for Your Resume

category analystfoodhersheycpg salescategory managementshopper insightsmarket researchprice trackingpromotional planningtrade ROItrade optimizationdashboardingjdairinumeratorsymphonycxcross-functionalms officepromotion planningdata visualization

Deal Breakers

Lack of CPG sales experience, No Bachelor’s degree, Inability to work in Boston area

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