Position Details

Type Full-Time

Experience mid

Exp. Years Not specified

Education Bachelor's degree in marketing, business, communication or related field (or equivalent experience)

Category Marketing & Digital Marketing

About this role

Digital Media Specialist supports marketing efforts for South Texas Health System, developing and executing digital campaigns across social media, email, and web channels, while maintaining analytics and content calendars.

Key Responsibilities

Launch digital marketing campaigns including email campaigns, web banner ads, landing pages, and social media campaigns
Develop monthly social content calendars for multiple hospitals
Monitor and respond to social posts in real-time
Regularly update websites and evaluate web analytics
Write weekly content and support events

Technical Overview

Involves digital marketing operations, design and media production using Adobe Creative Cloud, social platforms, and web analytics to measure impact and optimize campaigns.

Ideal Candidate

The ideal candidate is a mid-level digital marketing professional with hands-on experience in digital campaigns, social media management, and content production, preferably in healthcare. They excel at creating engaging content, analyzing metrics, and coordinating cross-platform marketing efforts.

Must-Have Skills

Strong project management and organizational skillsStrong oral and written communication skillsKnowledge of social media platformsKnowledge of data metrics and web analyticsAbility to craft compelling messages and materialsCommitment to Compliance Program and Code of Conduct

Nice-to-Have Skills

Graphic design (Adobe Creative Cloud)PhotographyVideo production

Required Skills

Bachelor's degree in marketingbusinesscommunication or related field; digital marketing; social media marketing; content creation; Adobe Creative Cloud; graphic design; photography; video production; content calendars; web analytics; email campaigns; landing pages; healthcare marketing

Hard Skills

Adobe Creative CloudGraphic designPhotographyVideo productionSocial media platformsWeb analyticsEmail campaignsLanding pagesContent calendarsContent creation

Soft Skills

Project managementOral and written communicationInfluenceOrganizational skills

Industry & Role

Industry Healthcare

Job Function Plan and execute digital marketing campaigns across channels to grow the healthcare system's digital presence.

Role Subtype Marketing & Digital Marketing

Keywords for Your Resume

digital media specialistmarketingdigital marketingsocial media marketingAdobe Creative Cloudgraphic designphotographyvideocontent calendarsFacebookTwitterInstagramPinterestYouTubeweb analyticslanding pagesemail campaignsweb bannersSouth Texas Health Systemhealthcarefull-timecontent creationdigital mediasocial mediavideo production

Deal Breakers

Lack of degree or related experience in marketing, Inability to manage multiple campaigns concurrently

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