Position Details
About this role
Field Marketing Specialist supporting the UKI region for Ping Identity, with a focus on multi-touch campaigns, GTM alignment across Pan-EMEA, and pipeline generation in a fast-paced SaaS/cybersecurity environment.
Key Responsibilities
- Jointly work as part of the UKI marketing team to help develop the strategic approach required for success in region to drive exceptional growth
- Work with internal parties and third-party vendors to develop and achieve our Go To Market vision in region
- Support the development and handle the execution of the marketing plan with clear focus on delivering the metrics of success
- Support the UKI Field Marketing Manager on other pipeline driving tactics as required
- Review, refine and develop the regional GTM tactics on a regular basis to ensure continued engagement and penetration into the named strategic accounts
Technical Overview
Marketing-tech stack includes Salesforce (SFDC) and Marketo; emphasis on ABM, GTM strategy, and pipeline forecasting for enterprise audiences.
Ideal Candidate
The ideal candidate is a mid-level field marketing professional with 2-3 years in SaaS/IT; strong pipeline metrics and revenue impact understanding; Salesforce (SFDC) knowledge and Marketo experience are preferred. They excel at GTM planning, campaign management, and partner engagement across UKI markets.
Must-Have Skills
Nice-to-Have Skills
Required Skills
Hard Skills
Soft Skills
Industry & Role
Keywords for Your Resume
Deal Breakers
Lack of 2-3 years Field Marketing experience, No experience in SaaS/IT environments, No Salesforce/Marketo familiarity, Poor communication or organizational skills
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