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Untitled Position

at Company

Unknown Posted March 30, 2026
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Position Details

Type Not Specified
Experience lead
Exp. Years 7+ years
Education Bachelor's Degree required
Category Marketing & Digital Marketing

About this role

Associate Director, HCP Promotions - Psychiatry at AbbVie leads GenAIsys development and omnichannel HCP promotion strategy, managing budget and cross-functional collaboration to drive brand leadership.

Key Responsibilities

  • Lead development and deployment of HCP promotional strategy
  • Develop messaging by customer segments
  • Manage HCP promotional budget
  • Collaborate with sales and cross-functional teams
  • Gain approval for marketing materials

Technical Overview

Leadership in pharma marketing with emphasis on HCP promotions, omnichannel strategy, and cross-functional execution; manages significant budget and KPI tracking; ensures regulatory compliance.

Ideal Candidate

The ideal candidate is an experienced pharma marketing leader with 7+ years of US-market HCP promotions experience, strong analytics, budget ownership, and cross-functional leadership.

Must-Have Skills

Bachelor's Degree required

Nice-to-Have Skills

Cross franchise marketing experiencestrong analytical and strategic marketing skillsexperience in product managementUS market experience

Required Skills

HCP promotionsomnichannel integrationgeneric strategyKPI trackingbudget management

Hard Skills

HCP promotionsomnichannel integrationgeneric strategybudget managementKPIstrackingcross-functional collaborationadvertising complianceregulatory requirementsP&Ldata-driven decision makingpresentation skillstravel

Soft Skills

communicationleadershipteamworkanalyticalproblem-solvingstakeholder management

Industry & Role

Industry Healthcare & Medical
Job Function Lead HCP promotional strategy and budget for psychiatry products
Role Subtype Associate Director

Keywords for Your Resume

associate director hcp promotionshcp promotionspharmaceutical marketingomnichannel marketinggenAIsysbudget managementkpi trackingcross-functional teamsmedical affairsmarket accesspromotional strategyagency managementus marketmultichannel marketingregulatory compliancepresentation skillsstakeholder managementproduct management

Deal Breakers

Bachelor's degree not listed, Lack of pharmaceutical marketing experience, No willingness to travel

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