Position Details
About this role
Digital Marketing Analyst to execute and optimize the digital marketing efforts driving traffic, engagement, and revenue for store.psgdover.com; manage email campaigns, Google Ads, and content production; analyze data to inform decisions and improve campaign performance.
Key Responsibilities
- Design, build, and send email campaigns; Build responsive email templates; Segment lists, run A/B tests and optimize metrics; Own data for tools and tasks to drive decisions; Build and manage campaigns across Search, Display, Shopping, and Performance Max
Technical Overview
Stack includes email platforms (Mailchimp, HubSpot, Klaviyo), Google Ads, Google Analytics, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva; responsibilities include graphic design and product visuals.
Ideal Candidate
The ideal candidate is an entry-level digital marketing professional with 0-2 years of digital marketing or content creation experience, strong skills in email marketing and Google Ads, and proficiency with Canva and Adobe Creative Suite.
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Required Skills
Hard Skills
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