About this role
Brand Strategist leads AWS naming and branding for product portfolio, combining data-driven insights with stakeholder collaboration to shape naming and positioning across services.
Key Responsibilities
- Own and evolve the AWS naming system; Work with product teams early to bake naming decisions in; Build feedback loop for leadership on naming and portfolio structure; Translate data into naming/branding insights; Champion customer voice and embed brand thinking
Technical Overview
Scope includes branding systems, naming, and portfolio strategy with hands-on use of design tooling and executive-level storytelling to influence product teams.
Ideal Candidate
The ideal candidate is a senior brand strategist with 5+ years creating naming and branding systems, capable of partnering with product, research and marketing teams to drive data-driven growth and leadership-level storytelling.
Must-Have Skills
5+ years of driving compelling creative strategy and execution at an agency or in-house creative team experienceBachelor's degreeExperience using data and metrics to determine and drive improvements
Nice-to-Have Skills
Knowledge of InDesignPhotoshopIllustratorKeynoteExperience developing cross-functional relationships with productconsumer research and marketing teamsExperience leading creative development from concept to deliveryExperience managing creative teams and external agenciesExperience presenting concepts to senior executivesExperience managing multiple projects to aggressive deadlines
Required Skills
['brand strategy''naming''branding''data-driven insights''customer research''executive presentation''cross-functional collaboration''creative leadership''design thinking''portfolio management''product storytelling''InDesign''Photoshop''Illustrator''Keynote''stakeholder management']
Hard Skills
Brand strategyNamingBrand developmentData-driven insightsCustomer researchExecutive presentationCross-functional collaborationCreative leadershipInDesignAdobe PhotoshopAdobe IllustratorKeynote
Soft Skills
InfluenceStakeholder managementCommunicationPresentationStorytellingCollaboration
Keywords for Your Resume
brand strategistnamingbrandingbrand developmentdata-drivencustomer insightsexecutive presentationcross-functionalcreative leadershipdesign toolsinDesignPhotoshopIllustratorKeynoteportfolio managementproduct teamsbranding strategybrand thinkingcustomer voiceAWS brandingbrand strategydata-driven insightscustomer researchInDesign
Deal Breakers
Bachelor's degree not present, Less than 5 years of creative strategy experience, Inability to present concepts to senior executives
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