About this role
Lead digital analytics initiatives for Albertsons’ Enterprise Marketing Analytics team to drive data-informed decision-making across owned and paid digital channels. Partner with marketing, loyalty/CRM, and technology teams to translate digital data into actionable insights, measurement frameworks, and optimization recommendations.
Key Responsibilities
- Lead digital analytics initiatives for enterprise marketing efforts
- Conduct advanced analysis of digital and marketing data for patterns and trends
- Partner with Marketing, Media, Product, Finance, and IT to develop data-driven solutions
- Design, implement, and evolve marketing measurement frameworks
- Connect eCommerce and omni-channel data to customer analytics insights
Technical Overview
Focuses on advanced analysis of digital and marketing performance using eCommerce and omni-channel data. Builds and evolves marketing measurement frameworks and produces insights for campaign optimization and customer engagement strategy, presenting findings to senior leadership.
Ideal Candidate
The ideal candidate is a lead digital analytics professional with strong business acumen and deep experience in enterprise marketing analytics. They can perform advanced analysis of digital and marketing data, build/operate marketing measurement frameworks, and translate eCommerce and omni-channel data into customer analytics insights that improve campaign optimization and engagement.
Must-Have Skills
digital analyticsenterprise marketing analyticsmarketing measurement frameworksadvanced analysis of digital and marketing datacampaign optimizationpartner with cross-functional teams (MarketingMediaProductFinanceand IT)connect eCommerce and omni-channel data to customer analytics insightswork hands-on with data toolspresent findings to senior leadership
Nice-to-Have Skills
strategic consulting backgroundbroad scope of experiencesupport multiple initiatives simultaneously
Required Skills
digital analyticsenterprise marketing analyticsmarketing measurement frameworksperformance measurementcampaign optimizationcustomer engagement strategieseCommerceomni-channelcustomer analyticsadvanced analysis of digital and marketing datadata-informed decision-makingcross-functional collaborationpresent findings to senior leadershipbusiness acumen
Hard Skills
digital analyticsenterprise marketing analyticsmarketing measurement frameworksperformance measurementcampaign optimizationcustomer engagement strategiesdata-informed decision-makingeCommerce dataomni-channel datacustomer analyticsadvanced analysis of digital and marketing datapattern recognitiontrend analysisinsights generationdata-driven solutionspresent findings to senior leadershipbusiness acumentranslation of digital data into business impactworking with data toolscross-functional partnership
Soft Skills
lead analytical initiativesability to leadstrategic thought processhands-on with data toolscross-functional collaborationsupport multiple initiatives simultaneouslypresent findings to senior leadershipability to work cross functionally
Keywords for Your Resume
Lead Digital Analystdigital analyticsEnterprise Marketing Analyticsmarketing measurement frameworksperformance measurementcampaign optimizationcustomer engagement strategieseCommerceomni-channelcustomer analyticscross-functional teamsMarketingMediaProductFinanceITdata-informed decision-makingadvanced analysis of digital and marketing datapresent findings to senior leadershipbusiness acumenstrategic thought processdata-driven solutions
Deal Breakers
Must demonstrate lead-level experience driving digital analytics initiatives for enterprise marketing efforts, Must have hands-on experience with digital analytics and marketing measurement frameworks
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