✦ Luna Orbit — Data & Analytics

Lead Digital Marketing Architect

at Caterpillar

📍 2 Locations Hybrid 💰 $128K – $208K USD / year Posted March 13, 2026
Salary $128K – $208K USD / year
Type Full-Time
Experience lead
Exp. Years Not specified
Education Not specified
Category Data & Analytics

This role involves designing and managing end-to-end marketing data architectures to improve campaign performance and customer engagement.

  • Lead marketing data architecture
  • Establish customer 360 and identity resolution
  • Develop real-time activation pipelines
  • Ensure data governance and privacy
  • Collaborate with cross-functional teams

Focus on data architecture, analytics, AI/ML, privacy compliance, and cloud-based data platforms for marketing applications.

The ideal candidate is a senior data architect with extensive experience in marketing analytics, customer data platforms, and real-time decisioning. They possess strong leadership skills and a deep understanding of data governance, privacy, and AI/ML techniques.

Data ArchitectureMarketing DataCustomer 360Real-time DecisioningData GovernanceAIMachine LearningCloud Data Platforms
TealmaticsBig DataLakehouse ArchitecturesPrivacy ComplianceData Integration
CDPCRMDSPDMPMarketing Automation Platforms
Data ArchitectureMarketing AnalyticsCustomer 360Identity ResolutionReal-time ActivationData ModelingData GovernanceAIMachine LearningCloud Data Platforms
Data ArchitectureMarketing AnalyticsCustomer 360Identity ResolutionReal-time ActivationData ModelingData GovernanceAIMachine LearningTealmaticsBig DataCloud Data PlatformsLakehouse ArchitecturesPrivacy ComplianceData Integration
LeadershipPartnershipCollaborationCommunicationProblem-solvingStrategic ThinkingProject Management
Industry Manufacturing
Job Function Designing and implementing marketing data platforms and analytics solutions
Data ArchitectureMarketing AnalyticsCustomer 360Identity ResolutionReal-time ActivationData ModelingData GovernanceAIMachine LearningTealmaticsBig DataCloud Data PlatformsLakehouse ArchitecturesPrivacy ComplianceData IntegrationReal-time Decisioning

Lack of experience in marketing data architecture, No familiarity with customer 360 or identity resolution, Absence of leadership experience in data projects

Apply for this Position →

Get matched to jobs like this

Luna finds roles that fit your skills and career goals — no endless scrolling required.

Create a Free Profile