Position Details
About this role
This role involves designing and managing end-to-end marketing data architectures to improve campaign performance and customer engagement.
Key Responsibilities
- Lead marketing data architecture
- Establish customer 360 and identity resolution
- Develop real-time activation pipelines
- Ensure data governance and privacy
- Collaborate with cross-functional teams
Technical Overview
Focus on data architecture, analytics, AI/ML, privacy compliance, and cloud-based data platforms for marketing applications.
Ideal Candidate
The ideal candidate is a senior data architect with extensive experience in marketing analytics, customer data platforms, and real-time decisioning. They possess strong leadership skills and a deep understanding of data governance, privacy, and AI/ML techniques.
Must-Have Skills
Nice-to-Have Skills
Tools & Platforms
Required Skills
Hard Skills
Soft Skills
Industry & Role
Keywords for Your Resume
Deal Breakers
Lack of experience in marketing data architecture, No familiarity with customer 360 or identity resolution, Absence of leadership experience in data projects
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