Position Details

Salary $130K – $150K USD / year

Type Full-Time

Experience lead

Exp. Years Not specified

Education Not specified

Category Marketing & Digital Marketing

About this role

Lead enterprise demand generation efforts through strategic ABM programs and integrated marketing campaigns to drive pipeline and revenue growth.

Key Responsibilities

Own demand generation strategy
Design and execute ABM programs
Partner with sales and customer success
Lead field marketing initiatives
Orchestrate multi-channel campaigns

Technical Overview

Focuses on ABM, digital campaigns, and multi-channel marketing strategies, collaborating closely with sales and other marketing teams.

Ideal Candidate

The ideal candidate is a senior marketing professional with extensive experience in enterprise demand generation, specializing in Account-Based Marketing (ABM) and integrated campaigns. They possess strong strategic and leadership skills, with a proven track record of driving pipeline growth and revenue expansion in SaaS or technology environments.

Must-Have Skills

Account-Based MarketingABMCampaign ManagementSales Collaboration

Nice-to-Have Skills

AI-driven marketingComplex sales cycle experienceEnterprise marketing

Tools & Platforms

CRMMarketing Automation Platforms

Required Skills

Account-Based MarketingABMdigital campaignsfield marketingcampaign orchestrationsales alignmentmarketing strategy

Hard Skills

Account-Based MarketingABMDigital CampaignsField MarketingCampaign OrchestrationSales AlignmentMarketing StrategyProgram Management

Soft Skills

LeadershipCommunicationStrategic ThinkingCollaborationPerformance Measurement

Industry & Role

Industry SaaS

Job Function Develop and lead enterprise demand generation programs to increase pipeline and revenue.

Keywords for Your Resume

Lead Enterprise Demand Generation ManagerAccount-Based MarketingABMdigital campaignsfield marketingmulti-channel campaignssales alignmentpipeline growthrevenue expansionprogram managementmarketing strategyexecutive eventsregional activationsindustry conferencesperformance measurementDemand GenerationPipeline GrowthRevenue ExpansionField MarketingCampaign ManagementSales AlignmentMarketing StrategyMulti-channel Campaigns

Deal Breakers

Lack of experience in ABM or enterprise marketing, No remote work experience, Insufficient leadership or strategic planning skills

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