Position Details
About this role
Senior marketing analytics role focusing on end-to-end campaign analytics, from pre-campaign targeting to post-campaign reporting, using SQL and strong data storytelling to drive client success.
Key Responsibilities
- Own the full end-to-end analytics process during a campaign lifecycle
- Provide audience targeting recommendations using 1st party segments
- Create and share data-driven insights and end-of-campaign reporting
- Use SQL to query data environments and build impactful reports
- Collaborate with Client Success and Media Teams
Technical Overview
Analytics stack includes SQL querying, Excel-based modeling, PowerPoint for client communication, and exposure to ad tech platforms (LiveRamp, Circana, Nielsen) for campaign measurement.
Ideal Candidate
The ideal candidate is a data-driven marketing analytics professional with 3+ years of data analysis experience, strong SQL skills, and the ability to translate campaign data into actionable insights for client success teams across multiple locations.
Must-Have Skills
Nice-to-Have Skills
Tools & Platforms
Required Skills
Hard Skills
Soft Skills
Industry & Role
Keywords for Your Resume
Deal Breakers
Lack of SQL experience, Inability to work four days per week in office, Insufficient experience in marketing analytics or advertising data
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