Position Details

Type Not Specified

Experience lead

Exp. Years Not specified

Education Not specified

Category Data & Analytics

About this role

This role leads the Marketing Science Engagement team, providing analytics and measurement expertise to support pre-campaign audience targeting and holistic campaign performance. You will manage reporting and measurement projects end-to-end, mentor analysts, and translate data into actionable recommendations for client success and media teams.

Key Responsibilities

Manage end-to-end Reporting & Measurement projects
Ensure incrementality, attribution, and ROI analysis methodologies align with standards
Lead and mentor analysts; set priorities and review deliverables for quality
Own end-to-end analytics process across campaign lifecycle including data QA
Serve as measurement subject-matter expert in client meetings and present actionable insights

Technical Overview

The technical scope includes A/B testing, experimental design, regression modeling, and causal inference, with methodology alignment across incrementality, attribution, and ROI analysis. The work uses SQL, Excel, Python or R, and BI tools such as Tableau, Looker, or Power BI, along with rigorous data QA during the campaign lifecycle.

Ideal Candidate

The ideal candidate is a lead-level analytics professional skilled in marketing science measurement, with strong experience in incrementality, attribution, and ROI analysis. They are proficient in SQL, Excel, and at least one of Python or R, and they can lead analyst teams while delivering client-ready A/B testing, regression modeling, and causal inference insights.

Must-Have Skills

Manage and execute end-to-end Reporting & Measurement projectsdata collectionanalysisand insight generationEnsure methodologies align with company standards and industry best practices in incrementalityattributionand ROI analysisProficiency in A/B testingexperimental designregression modelingand causal inferenceStrong SQL and Excel skillsProficiency in Python or RExperience with BI tools such as TableauLookeror Power BIOwn the full end to end analytics process during a campaign lifecycleServe as a measurement subject-matter expert in client meetingsSupport a team of analystssetting priorities and guiding technical workReview deliverables for qualityaccuracyand client readiness

Tools & Platforms

SQLMicrosoft ExcelPythonRTableauLookerPower BIReporting & Measurement projects

Required Skills

end-to-end reporting and measurement projectsincrementalityattributionROI analysisA/B testingexperimental designregression modelingcausal inferenceSQLExcelPythonRTableauLookerPower BIdata QAaudience targeting recommendationsclient analyticsdata collectionanalysisinsight generationteam mentorshipdeliverable review

Hard Skills

end-to-end reporting and measurement projectsdata collectionanalysisinsight generationincrementalityattributionROI analysisA/B testingexperimental designregression modelingcausal inferenceSQLExcelPythonRBI tools such as TableauBI tools such as LookerBI tools such as Power BIdata QAanalytics process during a campaign lifecycleaudience targeting recommendationstranslating data into actionable recommendationsdevelop and present insights in visually compelling formatsclient analytics measurement subject-matter expertise

Soft Skills

leadershipmentorshipcross-functional partnershipsetting prioritiesguiding technical workensuring skill developmentreview deliverables for quality and accuracyfoster culture of curiositycritical thinkingproblem-solvingclient communicationtranslating data for business leaderspresenting insights

Industry & Role

Industry Media

Job Function Lead marketing science measurement and analytics engagement for client-facing campaign performance insights.

Role Subtype Data Analyst

Tech Domains SQL / PostgreSQL, Python, Tableau, Power BI, Data & Analytics

Keywords for Your Resume

Lead Marketing Science Engagement AnalystMarketing Science EngagementMarSci Engagement teamClient SuccessMedia teamsAlbertsons Media CollectiveReporting & Measurementmeasurement subject-matter expertend-to-end analytics processcampaign lifecyclepre-campaign audience targeting recommendationsdata QAincrementalityattributionROI analysisA/B testingexperimental designregression modelingcausal inferenceSQLExcelPythonRTableauLookerPower BIvisually compellingactionable insights and recommendationsclient readinessanalyst mentorshipdata collectionanalysisinsight generation

Deal Breakers

Proficiency in A/B testing, experimental design, regression modeling, and causal inference, Strong SQL and Excel skills, Proficiency in Python or R, Experience with BI tools such as Tableau, Looker, or Power BI, Ability to lead and mentor analysts with responsibility for deliverable quality and client readiness

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