Position Details

Salary $119K – $140K USD / year

Type Full-Time

Experience mid

Exp. Years 4-6 years

Education Not specified

Category Marketing & Digital Marketing

About this role

Lifecycle Marketing Manager at Vanta, responsible for designing and executing multi-channel lifecycle programs to drive onboarding, activation, retention, and expansion in a remote US-based role.

Key Responsibilities

Own lifecycle strategy and execution across email and in-product channels
Map and maintain end-to-end customer journeys
Design and launch lifecycle programs from ideation to iteration
Translate product usage into targeted programs
Partner with Product, Marketing Ops, Data, Sales, and CS

Technical Overview

Utilizes marketing automation (HubSpot, Marketo) and CRM (Salesforce) to build AI-powered personalization and experiments; leverages in-product tools (Pendo, Intercom, Chameleon) for messaging and analysis.

Ideal Candidate

The ideal candidate is a 4-6 year B2B lifecycle marketer with hands-on experience in HubSpot/Marketo and Salesforce, adept at building AI-enabled personalization and multi-channel campaigns in a product-led growth SaaS environment.

Must-Have Skills

4–6 years of B2B lifecycle marketing experienceExperience with marketing automation (HubSpotMarketo)CRM systems (Salesforce)Strong analytical skillsExperience building triggeredbehavior-based lifecycle programsProduct-led growth environment

Nice-to-Have Skills

Experience with in-product messaging tools (PendoIntercomChameleon)AI in marketingPLG maturity

Tools & Platforms

HubSpotMarketoSalesforcePendoIntercomChameleon

Required Skills

Lifecycle marketingmarketing automationHubSpotMarketoSalesforceA/B testingmultivariate testingpersonalizationAI in marketingPendoIntercomChameleonin-product messagingproduct-led growthsegmentation

Hard Skills

Lifecycle marketingMarketing automationHubSpotMarketoSalesforceA/B testingMultivariate testingPersonalizationAI in marketingPendoIntercomChameleonIn-product messagingProduct-led growthSegmentation

Soft Skills

Cross-functional collaborationAnalytical thinkingProject managementStrategic thinkingCommunication

Industry & Role

Industry SaaS

Job Function Build and manage a data-driven lifecycle marketing function to drive onboarding, activation, retention, and expansion at Vanta

Role Subtype Marketing & Digital Marketing

Tech Domains HubSpot, Marketo, Salesforce, Pendo, Intercom, Chameleon

Keywords for Your Resume

lifecycle marketingmarketing automationhubspotmarketosalesforcea/b testingmultivariate testingpersonalizationai in marketingpendointercomchameleonin-product messagingproduct-led growthsegmentationremotesaasb2blifecycle onboardingonboardingactivationretentionexpansionmarketing ops

Deal Breakers

Less than 4 years of lifecycle marketing experience, No experience with HubSpot/Marketo or Salesforce, Lack of demonstrated AI-driven personalization

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