Position Details

Type Not Specified

Experience lead

Exp. Years 7+ years

Education Bachelor's degree (or equivalent practical experience) in Business, Marketing, Information Systems, Computer Science, or a related field

Category Product Management

About this role

Marketing Technology Manager for EMCOR Group Mobility leads the strategy and roadmap for MarTech capabilities, translating business needs into functional requirements and owning multiple platforms (Adobe, Marketo, Salesforce). The role focuses on data-driven ROI, cross-functional collaboration, and vendor management.

Key Responsibilities

Product Strategy & Roadmap Management
Business Analysis & Requirements Engineering
Execution & Delivery
Performance & ROI Analysis
UAT & Change Management

Technical Overview

Role covers MarTech stack literacy, data schemas, event tracking, attribution, and integration patterns across CRM, MAP, CDP, Analytics, CMS, and BI tools. Requires Agile product management experience and capability to write BRDs and UML diagrams.

Ideal Candidate

The ideal candidate is a senior MarTech/product management professional with 7+ years in MarTech, strong experience with Adobe Experience Cloud, Marketo, and Salesforce, and a track record of translating marketing and business needs into actionable requirements. They should own the roadmap for Mobility MarTech capabilities and collaborate across stakeholders to maximize ROI.

Must-Have Skills

7+ years in MarTechExperience with at least two of CRMMAPCDPAnalyticsCMSExperimentation platformsor Data Warehouse/BI toolsAdobe Tech Stack and Marketo expertiseSalesforce expertiseData fluency (event trackingschemasidentity resolutionattribution)Bachelor's degree (or equivalent practical experience)

Nice-to-Have Skills

Mobility marketing domain experienceAEM personalizationGDPR/CCPA compliance understandingVendor managementCross-functional leadership

Tools & Platforms

Adobe Experience CloudMarketoSalesforceAdobe Experience Manager

Required Skills

7+ years in MarTechAdobe Tech StackMarketoSalesforceCRMMAPCDPAnalyticsCMSExperimentation platformsData Warehouse/BI toolsEvent trackingSchemasIdentity resolutionAttribution modelingBRDsUML diagramsUser journeysAgile/Scrum/KanbanProduct OwnerBusiness AnalystVendor managementAEMGDPR/CCPA

Hard Skills

MarTech Stack LiteracyAdobe Tech StackMarketoSalesforceCRMMAPCDPAnalyticsCMSExperimentation platformsData Warehouse/BI toolsEvent trackingSchemasIdentity resolution/keysAttribution modelingBRDsUML diagramsUser journeysAgileScrumKanbanProduct OwnerBusiness AnalystVendor managementAEMAdobe Experience ManagerGDPRCCPA

Soft Skills

Translator between business and technical domainsStakeholder alignmentNegotiationProject leadershipCommunicationCollaborativeAdaptability

Industry & Role

Industry Marketing & Digital Marketing

Job Function Own and drive MarTech capabilities for Mobility, translating business needs into measurable, automated marketing solutions

Role Subtype Product Owner

Tech Domains Salesforce, Adobe Experience Cloud, Adobe Experience Manager, Marketo, Data Warehouse / BI, Analytics, CDP, CRM, CMS

Keywords for Your Resume

Marketing technology managermarketing technologydigital experience platformsmobilityadobe experience cloudmarketosalesforcecrmcdpanalyticsdata warehousebievent trackingschemasidentity resolutionattributionbrduml diagramsuser journeysagileproduct ownerbusiness analystvendor managementaemadobe experience managergdprccpamarketing technology manager

Deal Breakers

7+ years in MarTech not met, No experience with at least two CRM/MAP/CDP/Analytics/CMS/Experimentation/Data Warehouse tools, No Bachelor's degree

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Manager, Marketing Technology Digital Experience Platforms - Mobility

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