Position Details
About this role
This role involves leading customer personalization efforts by developing and executing targeted, automated marketing campaigns across email, SMS, and push channels to enhance guest experiences and increase revenue.
Key Responsibilities
- Evolve CRM strategy
- Build segmentation strategies
- Automate marketing workflows
- Analyze campaign results
- Partner with BI teams
Technical Overview
The role requires expertise in CRM strategy, data segmentation, automation, coding, and campaign analytics, with a focus on digital marketing platforms.
Ideal Candidate
The ideal candidate is a highly analytical marketing professional with 5+ years of experience in CRM, data segmentation, and automation. They are skilled in creating personalized campaigns across multiple channels and have a background in fast casual or QSR industries.
Must-Have Skills
Nice-to-Have Skills
Tools & Platforms
Required Skills
Hard Skills
Soft Skills
Industry & Role
Keywords for Your Resume
Deal Breakers
Lack of experience with CRM and marketing automation, No background in digital marketing, Inability to manipulate code for automation
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