✦ Luna Orbit — Engineering (Non-Software)

Market Planning Analyst

at Dollar General

📍 GOODLETTSVILLE, Tennessee, United States Unknown Posted April 01, 2026
Type Full-Time
Experience mid
Exp. Years 2+ years
Education Bachelor's degree in Business or related field
Category Engineering (Non-Software)

Dollar General Market Planning Analyst manages a multi-state territory to conduct site analysis and strategic planning for store locations. The role uses GIS and financial modeling to evaluate relocation and new store opportunities and collaborates with Real-Estate Managers to implement plans.

  • Analyze site opportunities in a regional territory using demographic, psychographic, and competitive criteria
  • Develop yearly strategic plan and pipeline
  • Participate in spatial and financial analysis projects
  • Manage store-level asset strategy based on lease and performance
  • Present findings to Real-Estate and management teams

GIS-based site analysis and mapping with Excel-based financial modeling; regression-style and scenario analyses for store planning; spatial and qualitative data interpretation.

The ideal candidate is a market planning analyst with 2+ years of experience in strategic planning or market analysis, strong GIS and mapping skills, and proficiency with Excel and PowerPoint. They should be comfortable conducting demographic/psychographic analyses and collaborating with real estate teams to optimize store locations.

Bachelor's degree in Business or related field2+ years in market planning or strategic planning
GIS technologies and mapping softwareFinance / accounting principlesPro-forma modelingRegional mappingStore site analysis
Geographic Information SystemMicrosoft ExcelPowerPoint
market planningsite analysisGISgeographic information systemdemographic analysispsychographic analysisfinancial pro-formaregional mappingreal estate analysisExcelPowerPoint
GISGeographic Information SystemMicrosoft OfficeExcelPowerPointSpatial analysisFinancial modelingDemographic analysisPsychographic analysis
Analytical thinkingAttention to detailCommunicationPresentationIndependent work
Industry Retail
Job Function Perform market planning and real estate analytics to optimize store site selection and strategy
Role Subtype Market Planning Analyst
Tech Domains Geographic Information System, Microsoft Excel, PowerPoint
market planning analystdollar generalgoodlettsville tngisgeographic information systemsite analysisstore relocationnew store analysisrelocation strategydemographic analysispsychographic analysisfinancial pro-formapipeline planningregional mappingreal estate analysisannual strategic planPowerPointExceldata analysisstakeholder communicationbudgetingterritory managementreal estatepro formapowerpointexcel

Bachelor's degree required, 2+ years in market/strategic planning, GIS experience required

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