Position Details

Type Not Specified

Experience mid

Exp. Years Not specified

Education Not specified

Category Content & Media

About this role

Interplay Learning is seeking a Marketing Content Strategist for its Demand Generation team to lead the creation and optimization of B2B marketing content. The role owns the content lifecycle, repurposes existing assets into new demand-focused formats, and collaborates with product marketing, sales, and customer success to drive leads and revenue.

Key Responsibilities

Own the B2B marketing content lifecycle
Create and optimize demand generation content
Repurpose blog posts, white papers, and webinars into new assets
Develop email sequences, social media posts, and landing pages
Partner with product marketing, sales, and customer success for campaign alignment

Technical Overview

The posting highlights demand generation content operations across email sequences, social media posts, and landing pages, including keyword optimization and editorial best practices. No specific marketing tech stack is explicitly named in the provided text.

Ideal Candidate

The ideal candidate is a mid-level B2B content strategist who can own the end-to-end content lifecycle for a demand generation team. They write original assets, repurpose existing materials into high-performing demand assets (email sequences, social media posts, landing pages), and collaborate closely with product marketing, sales, and customer success to drive leads and revenue.

Must-Have Skills

Own the B2B marketing content lifecycleWrite original assetsStrategically repurpose and edit existing sourcesLead creationplanningand optimization of content for demand generationDrive leads and contribute to revenue goalsCreate email sequencessocial media postsand landing pagesCollaborate with product marketingsalesand customer success

Required Skills

b2b marketing content lifecycledemand generation contentwriting original assetsrepurposing and editingcontent planningcontent optimizationemail sequencessocial media postslanding pageskeyword optimizationeditorial direction

Hard Skills

B2B marketing content lifecycle ownershipWriting original assetsRepurposing and editing existing sourcesContent planning and optimizationDriving leadsDemand generation content creationEmail sequencesSocial media postsLanding pagesContent repurposing from blog postswhite paperswebinarsSearch terms keyword usage (keyword optimization)Cross-functional collaboration with product marketingsalesand customer successEditorial direction and training on best practicesContent consistency and optimization across platforms

Soft Skills

CollaborationEditorial judgmentCommunicationStrategic thinkingCross-functional partnershipMission alignment

Industry & Role

Industry Education Technology (EdTech)

Job Function Lead B2B marketing content creation and optimization to generate demand and contribute to revenue goals

Role Subtype Content Strategist

Keywords for Your Resume

Marketing Content StrategistContent StrategistDemand GenerationB2B marketing contentB2B marketing content lifecyclewriting original assetsrepurposing and editingemail sequencessocial media postslanding pagesblog postswhite paperswebinarskeywordcontent planningcontent optimizationproduct marketingsalescustomer successremote

Deal Breakers

Must be able to own the B2B marketing content lifecycle and deliver demand-focused assets including email sequences and landing pages, Must demonstrate collaboration with product marketing, sales, and customer success

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Marketing Content Strategist (B2B)

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