Position Details

Salary $55K – $60K USD / year

Type Full-Time

Experience entry

Exp. Years 2+ years

Education Bachelor's degree in marketing, communications, or a related field

Category Marketing & Digital Marketing

About this role

Marketing Coordinator at DaySmart Vet contributes to the full marketing mix, supporting demand gen and customer advocacy through multi-channel campaigns and content creation, with emphasis on WordPress and Marketo-driven programs.

Key Responsibilities

Plan and execute multi-touch campaigns
Manage campaign timelines
Create marketing assets across channels
Engage existing customers for advocacy
Drive customer-focused campaigns

Technical Overview

Stack includes WordPress, Marketo, Salesforce, and SalesLoft; responsibilities span landing pages, blogs, webinars, emails, and case studies to drive demand and retention.

Ideal Candidate

The ideal candidate is an entry-to-mid level marketer with 2+ years in a B2B SaaS environment, proficient in WordPress, Marketo, Salesforce, and SalesLoft, and capable of developing compelling content (landing pages, blogs, webinars) and driving multi-channel campaigns.

Must-Have Skills

2+ years of marketing experience in a B2B SaaS environmentBachelor's degree in marketingcommunicationsor a related fieldStrong writing skillsFamiliarity with WordPressMarketoSalesforceSalesLoftor similar platformsA creative and strategic mindset

Nice-to-Have Skills

SaaStechor software industry backgroundExperience with customer advocacy and case studiesExperience across multiple channels (landing pagesemailswebinars)

Tools & Platforms

WordPressMarketoSalesforceSalesLoft

Required Skills

2+ years marketing in a B2B SaaS environmentWordPressMarketoSalesforceSalesLoftlanding pagesblog postswebinarscase studiesemailscampaign execution

Hard Skills

WordPressMarketoSalesforceSalesLoftLanding pagesBlog postsWeb webinarsCase studiesEmailsCampaign execution

Soft Skills

Strong writingOrganizational instinctsCreativityStrategic thinkingCollaboration

Industry & Role

Industry SaaS

Job Function Support and execute DaySmart Vet’s marketing campaigns across channels for a SaaS veterinary software product.

Role Subtype Marketing Coordinator

Keywords for Your Resume

marketing coordinatorb2b saaswordpressmarketosalesforcesalesloftlanding pagesblog postswebinarscase studiescustomer advocacycampaign executionlead generationemail marketingremotefull-timeentry level2+ yearscontent creation

Deal Breakers

Lack of 2+ years marketing experience, No experience with WordPress/Marketo/Salesforce/SalesLoft

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