About this role
Provide marketing support to multiple Markets within a defined Area aligned with national marketing objectives. Manage the Area annual marketing plan, communications, events, spend/budgeting, and execution of center-led marketing activities while reporting promotional results.
Key Responsibilities
- Develop and manage the annual marketing plan and marketing strategies for the Area
- Manage Area marketing spend and budgeting across Markets
- Plan, develop, coordinate, and execute marketing and sales activities (culinary events, sales meetings, promotions/incentives)
- Implement center led marketing activities and tailor materials using templates
- Communicate local promotional results using center provided analytics or with a Sales Analyst
Technical Overview
This role is focused on marketing execution and performance tracking rather than software engineering. It involves using center-provided templates and analytics, coordinating distribution of local marketing materials, and leveraging approved social media channels and Teams (Yammer) collaboration.
Ideal Candidate
The ideal candidate is a marketing manager who can build and manage an Area annual marketing plan, budget, and event calendar while executing center-led initiatives across multiple markets. They are strong in marketing communications, brand standards, analytics-driven reporting of promotional results, and coordination of local sponsorships and events.
Must-Have Skills
develop and manage the annual marketing plan and marketing strategies for the Areamanage all Area marketing communications and marketing eventsmanage Area marketing spend and budgeting within all Markets in the Areaimplement and execute the center led marketing activitiescommunicate local promotional results to sales team by using Center provided analytics or working with Sales Analystuse and encourage the use of approved social media channels and collaboration tools Teams (Yammer) by all personn
Tools & Platforms
Teams (Yammer)Workday (internal application via Workday career site)
Required Skills
annual marketing plan managementmarketing spend and budgetingmarketing communications managementmarketing events executionculinary eventssales meetingspromotions/incentivesflyer promotionsproduct launchescustomer and seller eventscenter-led marketing activitiesmarketing materials customizationsocial media channelsTeams (Yammer)analytics reportingE-Commerce penetrationScoop penetrationbrand standards compliancesponsorship and partnership opportunities
Hard Skills
annual marketing plan managementmarketing spend and budgetingmarketing strategy developmentmarketing communications managementmarketing events executionculinary events planningsales meetings planningpromotions/incentives executionflyer promotionsproduct launches supportcustomer and seller eventscampaign driven effortsmarketing analytics reportinglocal promotional results communicationcenter-led marketing activities executionmarketing material customization using templatessocial media channels usagecollaboration tools Teams (Yammer)distribution managementbrand standards compliancelocal marketing material creationsell sheets production (center provided product/program positioning materials)training materials distributionmarket sponsorship and partnership opportunities assessmentlocal media advertisements coordinationtable tents coordinationaccount penetration (accountScoopand E-Commerce)E-Commerce penetration trackingsales and profit growth supportpartnership with VPLSalignment with VP Merchandisingcenter provided analytics utilization
Soft Skills
leadershipstakeholder managementcommunicationcoordinationpartnership buildinganalytical recommendationscollaboration across teamsproject execution
Keywords for Your Resume
Marketing Manager - Areaannual marketing planmarketing spendbudgetingmarketing communicationsmarketing eventsculinary eventssales meetingspromotions/incentivesflyer promotionsproduct launchescustomer and seller eventscampaign driven effortscenter-led marketing programscenter led marketing activitiesmarketing materialslocal flyerspromotions and eventssell sheetsguidestraining materialsbrand standardssocial media channelsTeams (Yammer)voice of marketing leadershipanalyticsE-CommerceScoopVPLSVP Merchandisingproduct/program positioning materials
Deal Breakers
Must be able to manage annual marketing plan and marketing strategies for multiple Markets within an Area, Must be able to manage Area marketing spend and budgeting, Must be able to execute center led marketing activities and communicate results using Center provided analytics
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