About this role
Supports development and execution of AbbVie's eye care medical device marketing plans. Assists with marketing asset creation, key messaging and positioning, campaign launch support, market data analysis, and cross-functional approvals and reporting.
Key Responsibilities
- Support execution of strategic marketing plans
- Assist with development and delivery of marketing assets
- Gather and analyze market data for business performance analysis
- Coordinate review and approval of marketing materials with legal/compliance/regulatory/medical
- Help prepare unit demand forecasts and sales assumptions
Technical Overview
Role focuses on tactical marketing execution for a healthcare device brand, including managing marketing materials review workflows and producing reports/presentations based on market data. Includes forecasting support for unit demand and sales assumptions and requires travel up to 50%.
Ideal Candidate
The ideal candidate is an early-career healthcare marketing professional who can execute tactical brand work under guidance, including development of marketing assets, market data analysis, and support for campaign launches. They have experience collaborating cross-functionally with field sales, medical affairs, clinical training, and regulatory/compliance stakeholders, with a strong attention to messaging and budgets. Familiarity with surgical eye care or healthcare device environments such as buy-and-bill is a plus.
Must-Have Skills
Support execution of strategic marketing plans in alignment with brand objectives.Assist with development and delivery of marketing assetsGather and analyze market data to aid in business performance analysisHelp prepare unit demand forecasts and sales assumptionsCoordinate the review and approval process of marketing materials by working with legalcomplianceregulatoryand medical teamsRegular travel as needed (up to 50%)
Nice-to-Have Skills
familiarity with the surgical eye care spacebusiness acumenanalytical skillsexperience providing marketing or promotional support within healthcarebudget or finance support experienceexperience in device or buy-and-bill environmentsmarketing campaign or brand management experience
Tools & Platforms
Not specified
Required Skills
strategic marketing plansmarketing assetspeer-to-peer contentrep-delivered toolsmarket data analysisbusiness performance analysisunit demand forecastssales assumptionsreports and presentationsmarketing materials review and approval processlegalcomplianceregulatorymarketing expense budgets managementbrand promotion effortsproduct positioningkey messagingcross-functional stakeholders
Hard Skills
strategic marketing plansmarketing assetspeer-to-peer contentrep-delivered toolsmarket data analysisbusiness performance analysisunit demand forecastssales assumptionsreports and presentationsmarketing materials review and approval processlegalcomplianceregulatorymedical teams coordinationmarketing expense budgets managementbudget collaboration with financeadministrative brand supportnew campaign launch supportbrand promotion effortsproduct positioningkey messagingcross-functional collaborationtravel up to 50%
Soft Skills
strong emotional intelligenceexecutive presenceproactivesolutions orientedstrong organizational abilitiesmultitasking abilitiesprofessional communication skillsability to present ideas clearlypositive working relationshipsrelationship managementability to work collaboratively with stakeholdersability to execute under guidance and learn from senior team members
Keywords for Your Resume
Marketing Manager I/II - Surgical Eye CareMarketing Managerstrategic marketing plansmarketing assetspeer-to-peer contentrep-delivered toolsmarket data analysisbusiness performance analysisunit demand forecastssales assumptionsreports and presentationsmarketing materials review and approval processlegalcomplianceregulatorymarketing expense budgetsbrand promotionproduct positioningkey messagingcross-functional stakeholdershealthcare marketingsurgical eye carebuy-and-bill
Deal Breakers
Must support regular travel as needed (up to 50%)
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