✦ Luna Orbit — Marketing & Digital Marketing

Marketing - Manager, Lifecycle Marketing

at DeVry University

📍 Remote, US Remote 💰 $102K – $106K USD / year Posted April 08, 2026
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Position Details

Salary $102K – $106K USD / year
Type Full-Time
Experience senior
Exp. Years 5+ years
Education Bachelor’s degree in Marketing, Communications, Business, or related field
Category Marketing & Digital Marketing

About this role

Manager, Lifecycle Marketing to design and optimize personalized communications across the student lifecycle; build automated journeys in Salesforce Marketing Cloud; collaborate with cross-functional teams to automate communications and improve engagement.

Key Responsibilities

  • Design and optimize lifecycle marketing programs
  • Build automated journeys in Salesforce Marketing Cloud
  • Partner with internal teams to identify communication needs and automate processes
  • Develop segmentation, personalization strategies
  • Analyze campaign performance and optimize journeys

Technical Overview

Hands-on Salesforce Marketing Cloud experience; journey creation, segmentation, personalization, AMPscript, HTML email development; cross-channel messaging; analytics using Power BI and Marketing Cloud Intelligence (Datorama); QA

Ideal Candidate

The ideal candidate is a senior lifecycle marketer with 5+ years of experience, strong Salesforce Marketing Cloud expertise (journeys, segmentation, AMPscript), and analytics proficiency with Power BI and Datorama.

Must-Have Skills

Bachelor’s degree in MarketingCommunicationsBusinessor related field5+ years lifecycle marketingSalesforce Marketing Cloudjourney creationsegmentationcampaign automationAMPscriptHTMLemail developmentPower BIMarketing Cloud IntelligenceDatoramaQAanalyticsemail marketing content

Nice-to-Have Skills

Experience in higher education or regulated industriesMarketing Cloud Next or Marketing Cloud PersonalizationMarketing Cloud Intelligence (Datorama)WhatsApp/push notification or student portal communicationsAI tools usage

Tools & Platforms

Salesforce Marketing CloudAMPscriptHTMLPower BIDatoramaMarketing Cloud IntelligenceMarketing Cloud

Required Skills

5+ years lifecycle marketingSalesforce Marketing Cloudjourney creationsegmentationcampaign automationAMPscriptHTMLemail developmentPower BIMarketing Cloud IntelligenceDatoramaQAanalyticsemail marketing content

Hard Skills

5+ years lifecycle marketingSalesforce Marketing Cloudjourney creationsegmentationcampaign automationAMPscriptHTMLemail developmentPower BIMarketing Cloud IntelligenceDatoramaQAanalyticsemail marketing contentAI toolscross-functional collaboration

Soft Skills

Strong written communicationCross-functional collaborationAnalytical thinkingAttention to detailProblem solvingTeam collaboration

Industry & Role

Industry Education & Training
Job Function Design and manage targeted lifecycle marketing programs to improve student engagement and enrollment outcomes
Role Subtype Lifecycle Marketing Manager
Tech Domains Salesforce, Power BI

Keywords for Your Resume

lifecycle marketingmarketing cloudlifecycle programsremotehigher educationeducation marketingampscripthtmlpower bimarketing cloud intelligencedatoramaqaanalyticscross-functional collaborationsegmentationpersonalizationjourney builderemail campaignsremote worksalesforce marketing cloudemail development

Deal Breakers

Bachelor’s degree required, Experience outside higher education

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