✦ Luna Orbit — Data & Analytics

Marketing Mix Optimization - Principal Data Scientist

at Citizens Financial Group

📍 United States Hybrid 💰 $160K – $190K USD / year Posted March 14, 2026
Salary $160K – $190K USD / year
Type Not Specified
Experience lead
Exp. Years 8+ years
Education Not specified
Category Data & Analytics

This role involves designing and implementing advanced decision support systems to optimize marketing investments across channels and markets, leveraging data analytics and constrained optimization techniques.

  • Design optimization frameworks
  • Develop decision support tools
  • Implement scenario planning models
  • Collaborate with marketing and finance
  • Lead strategic roadmap

Focus on marketing analytics, decision science, Python programming, and optimization algorithms to develop scalable tools for strategic marketing planning.

The ideal candidate is a senior data scientist with 8+ years in marketing analytics and experience developing decision support systems using Python and optimization techniques. They should excel in strategic problem-solving and cross-functional collaboration.

Marketing Mix OptimizationDecision Support SystemsConstrained OptimizationScenario PlanningPython
Advanced OptimizationOperational ToolsBusiness StrategyData Science
PythonOptimization solvers
Marketing Mix OptimizationDecision Support SystemsConstrained OptimizationScenario PlanningPythonData Analytics
Marketing Mix OptimizationDecision Support SystemsConstrained OptimizationScenario PlanningMarketing Mix ModelsPythonData AnalyticsStatistical ModelingAlgorithm Development
analytical thinkingcollaborationstrategic planningproblem-solving
Industry Financial Services / Banking
Job Function Data science and decision support system development for marketing optimization
Role Subtype Principal Data Scientist
Tech Domains Python, Optimization
Marketing Mix OptimizationDecision Support SystemsConstrained OptimizationScenario PlanningMarketing Mix ModelsPythonData AnalyticsStatistical ModelingAlgorithm DevelopmentOptimizationData Science

Less than 8 years of experience in analytics, No experience with Python or optimization, Lack of strategic thinking skills, Unwillingness to work in a hybrid environment

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