About this role
Marketing Specialist for a B2B energy consulting firm, responsible for building prospect lists, running multi-channel campaigns, and leveraging AI automation to drive lead generation and brand reach.
Key Responsibilities
- List Generation and Data Management
- Publish and distribute content
- Manage paid campaigns and SEO
- Design email campaigns and direct mail
- Build dashboards and report KPIs
Technical Overview
Hands-on digital marketing across paid search, social, content distribution, and email; uses WordPress, HubSpot CMS, GoHighLevel, and automation platforms to scale campaigns.
Ideal Candidate
The ideal candidate is a 3+ year digital marketing professional with hands-on B2B list-building, AI-powered automation, and multi-channel experience, proficient with HubSpot CMS, WordPress, and GoHighLevel to drive campaigns in the energy sector.
Must-Have Skills
3+ years in digital marketing with results across multiple channelsProven B2B list-building expertiseDailyactive use of AI toolsProven ability to build automations with ZapierMakeor similarExperience with paid ads (GoogleMeta)SEO tools (SEMrushAhrefs)and email marketing platformsFamiliarity with WordPressHubSpot CMSor GoHighLevel for website updatesCRM proficiency (HubSpot preferred) and strong Excel/Google Sheets skillsAbility to manage freelancers and deliver complete projects on time and on budget
Nice-to-Have Skills
Background in commercial real estateenergy complianceor B2B servicesGoogle AdsHubSpotor other marketing certifications
Tools & Platforms
WordPressHubSpot CMSGoHighLevelGoogle AdsMetaLinkedInZapierMakeHubSpot
Required Skills
WordPressHubSpot CMSGoHighLevelGoogle AdsMeta AdsLinkedIn AdsSEO toolsSEMrushAhrefsEmail campaignsDrip sequencesDirect mailZapierMakeAI toolsMarketing automationCampaign management
Hard Skills
Digital marketingB2B marketingLead generationProspect listsWordPressHubSpot CMSGoHighLevelCRMHubSpotGoogle AdsMeta AdsLinkedIn AdsSEO toolsSEMrushAhrefsEmail campaignsDrip sequencesDirect mail campaignsZapierMakeHubSpot workflowsAI toolsAutomation
Soft Skills
AnalyticalAttention to detailTeamworkCommunication
Certifications
Preferred
HubSpot certificationGoogle Ads certification
Keywords for Your Resume
marketing specialistremoteb2b marketingdigital marketinglead generationprospect listswordpresshubspot cmsgohighlevelcrmhubspotgoogle adsmeta adslinkedin adsseo toolssemrushahrefsemail campaignsdrip sequencesdirect mailzapiermakeai toolsmarketing automationcampaign management3+ years in digital marketingB2B list-buildingAI toolsZapierMakeWordPressHubSpot CMSGoHighLevelCRM proficiencyGoogle Ads
Deal Breakers
No 3+ years digital marketing experience, No experience with HubSpot or WordPress, Not comfortable with AI-powered automation
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