✦ Luna Orbit — Marketing & Digital Marketing

Marketing Strategy Manager

at AAPC

📍 Remote, US Remote Posted April 02, 2026
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Position Details

Type Full-Time
Experience senior
Exp. Years 5-10 years
Education Not specified
Category Marketing & Digital Marketing

About this role

AAPC seeks a Marketing Strategy Manager to execute the global, integrated B2B marketing plan for product lines, collaborating to align marketing with enterprise growth objectives and measure ROI across campaigns.

Key Responsibilities

  • Generate omni-channel campaigns to drive new leads and pipeline
  • Develop strategies to expand adoption of new products
  • Work with Sales to maximize client engagement and utilization
  • Maintain product feedback loop with analytics
  • Manage annual healthcare tradeshows logistics

Technical Overview

Role emphasizes strategic marketing leadership, data-driven insights, and cross-functional collaboration with Sales and Events; involves planning, tracking, and optimizing marketing programs in healthcare.

Ideal Candidate

The ideal candidate is a senior marketing strategist with 5-10 years of marketing and sales experience in healthcare, capable of leading enterprise B2B campaigns, omni-channel marketing, and ROI measurement. They are data-driven, collaborative, and adept at driving brand adoption in healthcare organizations.

Must-Have Skills

5-10 years of Marketing and Sales experienceExperience using digital programs at scale in complex environmentsDemonstrated experience in planningprioritizing and implementing marketing strategyExperience in building brand awareness and recognition globallyCustomer-centric focus

Nice-to-Have Skills

Healthcare industry experienceTradeshow exhibiting experienceEnterprise growth marketingData analytics and dashboards

Tools & Platforms

CRM toolsMarketing automation platformsEmail marketing softwareWeb analytics tools

Required Skills

omni-channel campaignsemail marketingsocial media marketingdigital marketingtradeshowsmarketing analyticsROI analysisB2B marketingmarketing strategycontent developmentmarketing automation

Hard Skills

omni-channel campaignsemail marketingsocial media marketingdigital marketingtradeshowsmarketing analyticsROI analysisB2B marketingmarketing strategycontent developmentmarketing automation

Soft Skills

Strategic thinkingLeadershipCross-functional collaborationCommunicationProblem-solvingAdaptabilityData-driven decision making

Industry & Role

Industry Healthcare & Medical
Job Function Lead the global enterprise marketing strategy and campaigns to drive growth for AAPC's product lines
Role Subtype Marketing & Digital Marketing

Keywords for Your Resume

marketing strategy managerenterprise growth marketingb2b marketinghealthcare marketingdigital marketingomni-channel campaignsemail marketingtradeshowsmarketing analyticsROIcontent developmentbrand awarenessmarketing automationremotemarketing strategyB2B marketingROI analysis

Deal Breakers

Lack of 5+ years marketing and sales experience, No healthcare or B2B marketing background, Inability to work remotely

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