Position Details

Salary $150K – $180K USD / year

Type Full-Time

Experience senior

Exp. Years 7+ years

Education Not specified

Category Marketing & Digital Marketing

About this role

Marketing Strategy Manager to lead the Strategy Development Team and shape enterprise marketing strategy for the State Farm master brand and product portfolio, driving growth through data-driven insights and cross-functional execution.

Key Responsibilities

Lead the team to develop and prioritize the enterprise marketing strategy
Orchestrates cross functional processes within Marketing
Develops marketing strategies aligned with enterprise priorities
Leverages analytics to support strategic recommendations
Contributes to the development, evaluation and interpretation of measurement frameworks

Technical Overview

Primarily marketing analytics and strategy tooling; relies on data-driven tools and measurement frameworks rather than heavy software development.

Ideal Candidate

Ideal candidate is a senior marketing strategist with 7+ years in brand/product marketing, strong leadership, and proven ability to translate data-driven insights into enterprise marketing plans within a large insurance organization.

Must-Have Skills

7+ years of marketing OR strategy experience3+ years in a leadership capacityDeep knowledge of brand and product marketing strategyComprehensive understanding of data-driven tools and platforms and research approachesExperience in blue-chip marketing organization and/or brand managementProgram management capacity and rollout of large-scale initiativesExperience managing budgets up to $500M+

Nice-to-Have Skills

Insurance services category experienceHybrid work experience

Tools & Platforms

Marketing analytics toolsData-driven platformsCRM/Marketing platformsMarketing measurement frameworks

Required Skills

Marketing strategybrand managementproduct marketingdata-driven toolsanalyticsmeasurement frameworkscampaign managementleadershipcross-functional collaborationbudget managemententerprise goalsmatrixed organizationinsurance experienceblue-chip marketingprogram management

Hard Skills

Marketing strategyBrand managementProduct marketing strategyData-driven toolsAnalyticsMeasurement frameworksCampaign managementLeadershipCross-functional collaborationBudget managementEnterprise goalsMatrixed organizationInsurance experience

Soft Skills

LeadershipCross-functional collaborationCommunicationStakeholder managementChange managementCreativityProblem solving

Industry & Role

Industry Insurance

Job Function Develop and execute enterprise marketing strategy across master brand and product portfolio

Role Subtype Marketing Strategy Manager

Clearance & Visa

Clearance Required Not Specified

Visa Sponsorship No

Keywords for Your Resume

Marketing Strategy Managermarketing strategybrand managementproduct marketingdata-driven toolsanalyticsmeasurement frameworkscampaign managemententerprise goalsleadershipcross-functional collaborationbudget managementinsuranceblue-chip marketingmatrixed organizationhybrid

Deal Breakers

Must be eligible to work in the U.S. without sponsorship

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