Position Details
About this role
This role involves leading the paid media strategy across various digital and experiential channels, managing large budgets, and collaborating with creative teams to optimize campaigns for target audiences.
Key Responsibilities
- Own media strategy
- Conduct audience research
- Manage vendor relationships
- Optimize multi-channel campaigns
- Collaborate with creative teams
Technical Overview
The candidate will utilize audience research tools like MRI Simmons, Comscore, and Nielsen, and coordinate with media platforms and vendors to execute multi-channel advertising campaigns.
Ideal Candidate
The ideal candidate is a senior marketing professional with extensive experience in digital and multimedia advertising strategies, audience research, and media planning. They possess leadership skills, are data-driven, and have a proven track record managing multi-channel campaigns at scale.
Must-Have Skills
Nice-to-Have Skills
Tools & Platforms
Required Skills
Hard Skills
Soft Skills
Industry & Role
Keywords for Your Resume
Deal Breakers
Lack of experience with audience research tools, No leadership or senior-level experience, Inability to manage large media budgets, No remote work experience
Get matched to jobs like this
Luna finds roles that fit your skills and career goals — no endless scrolling required.
Create a Free Profile