Position Details

Salary $52K – $68K USD / year

Type Not Specified

Experience mid

Exp. Years Not specified

Education Not specified

Category Marketing & Digital Marketing

About this role

Own performance for client lead generation across Meta Ads (Facebook/Instagram) and/or Google Ads. Build, optimize, and scale campaigns while collaborating with creative, web, and client-facing teams to improve conversions.

Key Responsibilities

Own Meta and/or Google Ads lead generation performance
Set up and launch campaign structures (cold, retargeting, events, video)
Monitor and optimize audiences, creative, copy, and bidding
Manage budgets and maintain cost efficiency
Collaborate on landing page and funnel improvements with clear reporting

Technical Overview

Execution-focused paid media role managing campaign setup, targeting, bidding, budgets, and optimization. Tracks performance using KPIs like leads and conversions supported by CTR, quality score, and cost efficiency, with ad creative supported by Canva and potential use of Microsoft Ads and LinkedIn Ads.

Ideal Candidate

The ideal candidate is a hands-on paid media manager with proven performance driving lead generation through Meta Ads and/or Google Ads. They can build, optimize, and scale campaigns using clear KPIs like leads and conversions, while using metrics such as CTR, quality score, and cost efficiency to diagnose and recover performance.

Must-Have Skills

Meta (Facebook/Instagram) AdsGoogle Adslead generationcampaign setup and launchcampaign optimizationbudget controlad copywriting

Nice-to-Have Skills

Microsoft AdsLinkedIn AdsCanva-based ad creative developmentknowledge of CTRquality scoreand cost efficiency metrics in depth

Tools & Platforms

Meta AdsFacebookInstagramGoogle AdsCanvaMicrosoft AdsLinkedIn Ads

Required Skills

Meta AdsGoogle Adslead generationconversionscampaign ownershipcampaign optimizationretargetingeventsvideo campaignsaudiencesad copylanding pagetracking improvementsfunnel fixesCTRquality scorecost efficiencybiddingbudget managementCanvaMicrosoft AdsLinkedIn Ads

Hard Skills

Meta (Facebook/Instagram) AdsGoogle Adslead generationconversion trackingcampaign setupretargetingevents campaignsvideo campaignsaudience targetingad copywritinglanding page updatestracking improvementsfunnel fixescampaign optimizationCTRquality scorecost efficiencybiddingbudget managementdiagnosing performance issuesperformance strategydocumenting key changesCanvapaid media platformsMicrosoft AdsLinkedIn Adsreporting

Soft Skills

hands-on executionstrategic thinkingearly problem diagnosisclear recommendationscross-functional collaborationtranslating performance data into insightscommunication with creative and web teamsattention to detail (typo-freeclean and accurate copy)

Industry & Role

Industry Media

Job Function Drive lead generation results by owning and optimizing paid media campaigns on Meta and/or Google Ads

Role Subtype SEM/PPC Specialist

Keywords for Your Resume

Meta AdsGoogle Adslead generationconversionscampaign ownershipcampaign optimizationretargetingeventsvideoaudiencesad copylanding pagetracking improvementsfunnel fixesCTRquality scorecost efficiencybiddingbudget managementCanvaMicrosoft AdsLinkedIn AdsMeta (Facebook/Instagram) Ads

Deal Breakers

Must have direct experience owning performance for Meta Ads (Facebook/Instagram) and/or Google Ads, Must demonstrate lead generation and conversion KPI optimization experience

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Meta Ads (or) Google Ads Manager

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