Position Details

Salary $62 – $93 USD / year

Type Contract

Experience mid

Exp. Years 5+ years

Education Not Specified

Category Marketing & Digital Marketing

About this role

Optimization Manager leads subscriber campaign planning and delivery, coordinating across CRM, creative, and marketing to maximize engagement and retention for PlayStation Plus campaigns, with a focus on targeting and testing.

Key Responsibilities

Plan and Deliver Subscriber Campaigns
Optimize Customer Touchpoints
Refine Targeting and Support Experimentation
Develop audience strategies
Support messaging tests

Technical Overview

Hands-on with CRM and campaign workflows; runs targeting experiments, analyzes outcomes, and improves processes; collaborates with product and analytics teams to optimize tools and delivery.

Ideal Candidate

The ideal candidate is an operations/PM professional with 5+ years in process optimization or campaign operations, capable of improving targeting, workflow efficiency, and cross-functional alignment for gaming subscription campaigns.

Must-Have Skills

5+ years of experience in operationsprocess optimisation or project management rolesA tenacity to understand your productnot just how customers use itbut how the technology works behind the scenesStrong organisational skillsstructured thinker with the ability to manage and prioritise multiple requests at the same timeStrong communicator and collaborator to rally teams together behind initiativesDrive to improve on existing processes and not accept 'good enough' or 'the norm'Preferred: An understanding of Gaming and Subscriptions customers and their needsPreferred: Understanding of Subscription model businesses

Nice-to-Have Skills

Understanding of Gaming and Subscriptions customers and their needsUnderstanding of Subscription model businesses

Tools & Platforms

CRMCreativeExperienceMarketing teams

Required Skills

Campaign planningsubscriber campaignscrmaudience targetinga/b testingdata analysiscross-functional collaborationworkflow optimizationtargeting strategiessubscription model

Hard Skills

Campaign planningGo-to-marketAudience targetingA/B testingData analysisCross-functional collaborationWorkflow optimizationTargeting strategiesCRM

Soft Skills

Organizational skillsStructured thinkingCommunicationCollaborationProblem solving

Industry & Role

Industry Entertainment

Job Function Plan, execute, and optimize subscriber campaigns to improve engagement and renewals for PlayStation Plus.

Role Subtype Content & Marketing

Keywords for Your Resume

Optimization Managercampaign planningsubscriber campaignscrmaudience targetingA/B testingdata analysisworkflow optimizationproduct understandingsubscription modelgamingremotesan mateocalifornia

Deal Breakers

5+ years of experience in operations, process optimisation or project management, Understanding of gaming and subscription customers, Understanding of subscription model businesses

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Optimization Manager (Contract)

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