Position Details

Salary $70K – $80K USD / year

Type Full-Time

Experience mid

Exp. Years 1-3 years

Education Not specified

Category Marketing & Digital Marketing

About this role

Paid Media Analyst for a healthcare IT marketing team, responsible for implementing and optimizing Meta and Google Ads and organic social programs, creating Canva content, and reporting performance with Sprout Social and Excel.

Key Responsibilities

Develop paid media campaigns
Manage organic social
Communicate performance data
Create content with Canva
Collaborate with healthcare marketing teams

Technical Overview

Hands-on paid media across Meta and Google Ads; organic social management; content creation with Canva; data analysis in Google Drive/Excel; remote collaboration.

Ideal Candidate

The ideal candidate is a paid media analyst with 1-3+ years in Meta and Google Ads, organic social management, and customer service. They should be comfortable with Canva, Sprout Social, Google Drive, and Excel, and able to translate data into actionable improvements for healthcare IT marketing.

Must-Have Skills

1-3+ years experience in Meta and Google Ads1-3+ years experience in organic social media management1-3+ years experience in customer serviceAbility to navigate CanvaGoogle platformsMeta platforms and Sprout Social at a novice levelUnderstanding of general social media content needsAbility to understand content data points to boost engagementAbility to download media files and use Google Drive to share asset links in Excel documents

Nice-to-Have Skills

Healthcare marketing experienceMarketing analyticsHealthcare providers marketing experience

Tools & Platforms

CanvaSprout SocialGoogle AdsMeta AdsGoogle DriveExcel

Required Skills

Meta AdsFacebook AdsInstagram AdsGoogle AdsSprout SocialCanvaGoogle DriveExcelorganic social media managementcustomer serviceremotehealthcare marketing

Hard Skills

Meta AdsFacebook AdsInstagram AdsGoogle AdsSprout SocialCanvaGoogle DriveExcel

Soft Skills

CommunicationCustomer serviceAnalyticalTime managementProblem solving

Industry & Role

Industry Healthcare IT

Job Function Analyze and optimize paid and organic social campaigns for healthcare IT

Role Subtype Marketing & Digital Marketing

Keywords for Your Resume

paid media analystmeta adsgoogle adsfacebook adsinstagram adssprout socialcanvagoogle driveexcelorganic social media managementcustomer serviceremotefull-timehealthcare marketingmarketing analyticscampaign optimizationcontent datadata-drivensocial media management

Deal Breakers

Less than 1 year of experience in Meta/Google Ads, No experience with social media management or Canva, Inability to work remotely

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