Position Details

Salary $85 – $97 USD / year

Type Contract

Experience mid

Exp. Years 2-5 years

Education Not specified

Category Marketing & Digital Marketing

About this role

Paid Social Manager to lead end-to-end execution, optimization, and scaling of paid social campaigns across Meta, TikTok, Snapchat, and LinkedIn with strong focus on CPA/ROAS and data-driven decisions.

Key Responsibilities

Own the full lifecycle of paid social campaigns across platforms
Manage daily campaign operations (budget, bidding, pacing)
Scale high-performing campaigns with CPA/ROAS focus
Design A/B tests and optimize audiences
Build dashboards and reporting

Technical Overview

Proficient with Meta Ads Manager and other platforms; tracking with Meta Pixel and other pixels; data analysis with Excel/Google Sheets; familiarity with Looker/Tableau and attribution models.

Ideal Candidate

The ideal candidate is a mid-level paid social manager with 2-5 years of hands-on experience across Meta, TikTok, Snapchat, and LinkedIn, with strong analytics, tracking, and CRO mindset.

Must-Have Skills

2–5 years paid social experienceExperience with Meta Ads ManagerBudget managementData analysis

Nice-to-Have Skills

Direct response marketingLead generationeCommerce experienceAttribution toolsSQLLooker/Tableau

Tools & Platforms

Meta Ads ManagerTikTok AdsSnapchat AdsLinkedIn AdsGoogle AnalyticsUTM TrackingExcelGoogle SheetsLookerTableau

Required Skills

Paid socialMeta Ads ManagerFacebook AdsInstagram AdsTikTok AdsSnapchat AdsLinkedIn AdsMeta PixelGoogle AnalyticsUTMsExcelGoogle SheetsLookerTableau

Hard Skills

Meta Ads ManagerTikTok AdsSnapchat AdsLinkedIn AdsGoogle AnalyticsMeta PixelTikTok PixelUTM TrackingExcelGoogle Sheets

Soft Skills

Analytical thinkingProblem-solvingAttention to detailCommunicationTeam collaborationCreativity

Industry & Role

Industry SaaS

Job Function Lead end-to-end paid social campaigns to drive growth and efficiency

Role Subtype Social Media Manager

Tech Domains Meta Ads Manager, TikTok Ads, Snapchat Ads, LinkedIn Ads, Google Analytics, Meta Pixel, TikTok Pixel, UTM Tracking, Excel, Google Sheets

Keywords for Your Resume

paid social managermeta ads managerfacebook adsinstagram adstiktok adssnapchat adslinkedin adsmeta pixelgoogle analyticsutm trackingexcelgoogle sheetslookertableausqlattribution modelsa/b testingcROremotecontractw2

Deal Breakers

Lack of experience with major paid social platforms, No experience with Meta Ads Manager, Inability to manage large budgets

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