About this role
Global Payments is seeking a Partner Marketing Manager to drive top-line growth through Higher Ed integration partners. The role manages existing partnerships to generate leads and coordinates with sales, business development, and product marketing to recruit and launch new partners, all with measurable revenue-focused KPIs.
Key Responsibilities
- Develop and execute marketing programs to grow revenue through higher education partner relationships
- Create enablement content, toolkits, and campaigns to support partner success
- Collaborate on new partner acquisition strategies and go-to-market launch plans
- Build quarterly plans with measurable KPIs and track performance via marketing attribution
- Manage partner marketing calendars, budgets, and co-marketing opportunities
Technical Overview
This marketing role centers on partner programs for higher education integrations, including campaign planning, enablement content/toolkits, go-to-market launch planning, and co-marketing management. Performance measurement is required through marketing attribution and KPI reporting tied to partner-sourced or partner-influenced revenue.
Ideal Candidate
The ideal candidate is a mid-level B2B marketer with 3-5 years of experience who has built partner marketing programs and measurable revenue outcomes. They have strong project management and writing skills and are comfortable working cross-functionally to develop enablement content, run co-marketing campaigns, and track performance via marketing attribution.
Must-Have Skills
3-5 years of B2B marketing experienceAt least 2 years in partner or higher education marketing (preferred) but role states this as preferable; required is 3-5 years B2B marketingBuild quarterly plans with measurable KPIs tied to partner-sourced or partner-influenced revenueWork cross-functionally to ensure consistent partner messaging and materialsTrack and report campaign and channel effectiveness using marketing attribution team
Nice-to-Have Skills
At least 2 years in partner or higher education marketing
Required Skills
B2B marketingpartner marketinghigher education marketinglead generationpartner growthmarketing programsenablement contenttoolkitspartner messaginggo-to-market launch plansmarketing campaignsquarterly plansKPIsmarketing attributionpartner marketing calendarsbudget allocationco-marketing opportunitiescross-functional collaborationwriting and editingproject management
Hard Skills
B2B marketingpartner marketinghigher education marketingdeveloping and executing marketing programslead generationcampaign creationpartner growth strategyenablement content creationtoolkits creationgo-to-market launch plansmarketing campaign designprogram managementquarterly planningKPI (Key Performance Indicators) trackingmarketing attributioncampaign performance tracking and reportingbudget allocationco-marketing opportunities managementcross-functional collaboration across salesbusiness developmentand product marketingpartner messaging consistency
Soft Skills
strategic thinkinghands-on executionproject managementwriting and editingcommunication skillsleadership in cross-functional initiativescomfort with complexitystakeholder management with internal and external audiences
Keywords for Your Resume
Partner Marketing Managerpartner growthpartner enablementpartner acquisitionhigher educationB2B marketinglead generationmarketing programsenablement contenttoolkitscampaignsgo-to-market launch planspartner marketing calendarsbudget allocationco-marketingquarterly plansKPIsmarketing attributionpartner-sourced revenuepartner-influenced revenuecross-functional collaborationproduct marketingbusiness developmentsales enablementpartner marketingquarterly KPIs
Deal Breakers
3-5 years of B2B marketing experience, Ability to build quarterly plans with measurable KPIs tied to partner-sourced or partner-influenced revenue
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