✦ Luna Orbit — Marketing & Digital Marketing

Partner Marketing Manager - Fully Remote in the US

at WorkCare, Inc

📍 Remote, US Remote 💰 $105K – $115K USD / year Posted April 09, 2026
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Position Details

Salary $105K – $115K USD / year
Type Not Specified
Experience mid
Exp. Years Not specified
Education Not specified
Category Marketing & Digital Marketing

About this role

WorkCare is hiring a Partner Marketing Manager to build and scale a partner marketing function focused on brokers and workers’ compensation channel partners. The role drives pipeline and revenue growth through targeted go-to-market strategies, co-branded campaigns, ABM initiatives, and partner enablement.

Key Responsibilities

  • Develop and execute broker and workers’ compensation partner marketing strategies, Build and scale repeatable partner programs, Launch and manage joint go-to-market initiatives
  • Create tailored messaging, positioning, and value propositions for broker/TPA audiences
  • Support ABM and partner-driven account engagement strategies
  • Develop partner-facing materials and ensure alignment with sales on target accounts and follow-up

Technical Overview

This is a partner marketing and go-to-market execution role rather than a software/IT role. The work centers on channel strategy, campaign planning, partner-facing content, and account-based engagement to produce measurable business outcomes.

Ideal Candidate

The ideal candidate is a mid-level partner marketing professional experienced building and scaling broker and workers’ compensation channel programs that drive measurable pipeline and revenue growth. They can lead co-branded go-to-market initiatives, execute account-based marketing (ABM), and create partner-facing messaging, positioning, and enablement materials while collaborating closely with sales and account teams.

Must-Have Skills

Develop and execute partner marketing strategies focused on brokersworkers’ compensation agenciesTPAsand related channel partners to drive pipeline and revenue growthBuild and scale repeatable partner programs that help channel partners effectively understandpositionand promote WorkCare’s solutionsLaunch and manage joint go-to-market initiativesSupport broker-driven and partner-driven account engagement strategiesincluding account-based marketing (ABM) initiatives where appropriate

Required Skills

partner marketing strategiesgo-to-market initiativesco-branded campaignsaccount-based marketing (ABM)enablement programsbroker marketingworkers’ compensation agencies marketingTPA marketingpartner-facing materialsmessagingpositioningvalue propositionspipeline growthrevenue growthcross-functional collaborationopportunity follow-up

Hard Skills

partner marketing strategiesgo-to-market initiativesco-branded campaignsaccount-based marketing (ABM)account-based engagementbroker marketingworkers' compensation agencies marketingTPA marketingpartner enablement programspartner-facing materialsmessagingpositioningvalue propositionstarget accounts prioritizationopportunity follow-up

Soft Skills

cross-functional collaborationstakeholder managementaccount management partnershipcommunicationleadershiprelationship buildingexecutional excellencemeasurable results orientation

Industry & Role

Industry Insurance
Job Function Own and scale partner marketing programs for brokers and workers’ compensation referral ecosystems to drive pipeline and revenue growth
Role Subtype Brand Manager

Keywords for Your Resume

Partner Marketing Managerpartner marketingfully remotego-to-market initiativesco-branded campaignsco-marketing initiativesaccount-based marketing (ABM)account-based engagementenablement programsbrokerworkers' compensationworkers’ compensation agenciesTPAthird-party administratorchannel partnerspipelinerevenue growthtarget accountsmessagingpositioningvalue propositionspartner-facing materialsopportunity follow-upcross-functional

Deal Breakers

Must have demonstrated experience developing and executing partner marketing strategies for brokers and workers’ compensation/TPA-related channel partners, Must have experience running joint go-to-market initiatives and using account-based marketing (ABM) where appropriate

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